{"id":12745,"date":"2026-05-11T11:36:51","date_gmt":"2026-05-11T11:36:51","guid":{"rendered":"https:\/\/linkpublishers.elsnerdev.com\/blog\/glossary\/ga4-google-analytics-4\/"},"modified":"2026-05-11T11:36:51","modified_gmt":"2026-05-11T11:36:51","slug":"ga4-google-analytics-4","status":"publish","type":"glossary_term","link":"https:\/\/linkpublishers.com\/blog\/glossary\/ga4-google-analytics-4\/","title":{"rendered":"GA4 (Google Analytics 4)"},"content":{"rendered":"<p>GA4 is the current version of Google&#039;s analytics platform, designed to track user behavior across websites and apps. It uses an event based data model rather than the session based model of its predecessor, offering more detailed insights into how users engage with a website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GA4 is the current version of Google&#8217;s analytics platform, designed to track user behavior across websites and apps. 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