{"id":12393,"date":"2026-04-15T10:52:57","date_gmt":"2026-04-15T10:52:57","guid":{"rendered":"https:\/\/linkpublishers.com\/blog\/?p=12393"},"modified":"2026-04-16T07:31:04","modified_gmt":"2026-04-16T07:31:04","slug":"get-featured-in-news-websites-digital-pr","status":"publish","type":"post","link":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/","title":{"rendered":"How to Get Featured on High Authority News Websites Using Digital PR"},"content":{"rendered":"\n<p>One backlink from Forbes, Business Insider, or Yahoo Finance can do more for your domain authority than fifty guest posts from mid-tier blogs. That is not an opinion. It is how Google&#8217;s link evaluation actually works. Yet most brands spend months grinding out guest posts on DR 30 sites while completely ignoring digital PR, the highest-ROI link-building strategy available right now.<\/p>\n\n\n\n<p>This guide is a practical breakdown of how to <strong>get featured in media<\/strong> and earn <strong>PR backlinks <\/strong>from real editorial publications for a better domain authority.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Digital PR Backlinks and Why Do They Matter for SEO?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What Makes a PR Backlink Different from a Regular Backlink?<\/h3>\n\n\n\n<p>A PR backlink comes from editorial coverage in a real media outlet. A journalist chose to reference your brand because it added value to their story. Nobody placed that link manually. It was earned, and that distinction matters enormously to Google.<\/p>\n\n\n\n<p>The trust hierarchy in link building looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Link Type<\/td><td>Trust Level<\/td><td>Example Sources<\/td><\/tr><tr><td>Editorial PR links<\/td><td>Highest<\/td><td>Forbes, TechCrunch, Business Insider<\/td><\/tr><tr><td>Quality guest posts<\/td><td>High<\/td><td>Relevant industry publications<\/td><\/tr><tr><td>Niche edits<\/td><td>Medium<\/td><td>Established niche blogs<\/td><\/tr><tr><td>Directory links<\/td><td>Low<\/td><td>General web directories<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Beyond traditional search, the AI visibility angle matters too. According to a <a href=\"https:\/\/editorial.link\/link-building-statistics\/\">2025 survey of 518 SEO professionals by Editorial.link<\/a>, 48.6% rank digital PR as the most effective link-building tactic, nearly three times the rate of guest posting. The same research found that 73.2% of SEOs believe backlinks directly influence the chance of appearing in AI search results, including ChatGPT, Perplexity, and Google AI Overviews.<\/p>\n\n\n\n<p>E-E-A-T ties directly into this. When Forbes cites your founder as an expert source, or a business journal reports on your research, those signals tell Google your brand is a credible entity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How News Editors and Journalists Actually Decide What to Cover<\/h2>\n\n\n\n<p>The number one reason brands fail to <strong>get featured in news websites <\/strong>has nothing to do with <a href=\"https:\/\/linkpublishers.com\/blog\/blogger-outreach-strategy\/\">outreach strategy<\/a>. Their story fails the &#8220;why should anyone care, right now?&#8221; test.&nbsp;<\/p>\n\n\n\n<p>Here is what makes a story publication-worthy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Original data \u2014 A survey result, proprietary dataset, or trend your customers revealed. Journalists need something to cite. If you run the survey, you become the source.<\/li>\n\n\n\n<li>Specific milestones \u2014 &#8220;Revenue rose 41% YoY after we changed our pricing model&#8221; is a story. &#8220;We grew fast&#8221; is not.<\/li>\n\n\n\n<li>Trend commentary \u2014 A well-positioned expert perspective on something already in the news cycle, tied to timing.<\/li>\n\n\n\n<li>Funding or partnership news \u2014 Signals momentum and gives journalists a concrete event to anchor a story around.<\/li>\n\n\n\n<li>Newsjacking \u2014 Reacting within 24 to 48 hours to a breaking story with a relevant expert comment.<\/li>\n<\/ul>\n\n\n\n<p>When you do have a story worth pitching, come prepared with the assets journalists need: a press release with a strong opening paragraph, a founder quote that sounds human, key data points, company boilerplate, and a high-resolution logo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Proven Strategies to Get Featured on High-Authority News Websites<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 1: Original Data Studies and Research Campaigns<\/h3>\n\n\n\n<p>This is the highest-ROI tactic in <strong><a href=\"https:\/\/linkpublishers.com\/blog\/digital-pr-campaigns-backlinks\/\">digital PR backlinks<\/a><\/strong>, and the logic is simple. Journalists need data. If your brand ran the research, your brand becomes the citable source.<\/p>\n\n\n\n<p>How to execute it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify a question your audience genuinely wants answered<\/li>\n\n\n\n<li>Survey using SurveyMonkey, Typeform, or a meaningful LinkedIn poll<\/li>\n\n\n\n<li>Package the key findings into a clean one-page summary<\/li>\n\n\n\n<li>Pitch as exclusive first-look data to journalists covering your space<\/li>\n<\/ol>\n\n\n\n<p>One study, pitched well, can generate backlinks for 12 to 24 months as other journalists discover and cite the original findings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 2: Expert Commentary via Journalist Platforms<\/h3>\n\n\n\n<p>Connectively (formerly <a href=\"https:\/\/www.helpareporter.com\/\">HARO<\/a>), Qwoted, and Featured.com connect journalists with expert sources for articles they are already writing. You respond to a query, they use your comment, you get cited and often linked. For anyone figuring out <strong>how to get backlinks from journalists<\/strong> without cold outreach, this is the lowest-friction entry point available right now.<\/p>\n\n\n\n<p>What makes this work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Speed \u2014 respond within hours, not days. Most queries close fast.<\/li>\n\n\n\n<li>Specificity \u2014 a focused, data-backed comment beats a generic quote every time.<\/li>\n\n\n\n<li>Named credentials \u2014 expert quotes tied to a real bio carry more E-E-A-T weight, both for the journalist&#8217;s credibility and Google&#8217;s assessment of the content.<\/li>\n<\/ul>\n\n\n\n<p>Pre-writing a library of topic-specific quotes makes fast responses much more manageable over time. This is also one of the most practical answers to <strong>how to get featured in news without a PR agency<\/strong>. These platforms put you in front of journalists already working on stories, with no agency relationship required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 3: Newsjacking: React Fast to Breaking Stories<\/h3>\n\n\n\n<p>Newsjacking means inserting your brand&#8217;s expert perspective into a breaking story before the coverage cycle closes. Journalists covering breaking news need qualified voices fast, and most brands are too slow to capitalize on it.<\/p>\n\n\n\n<p>The process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up Google Alerts for core industry keywords<\/li>\n\n\n\n<li>Monitor BuzzSumo for trending topics in your niche<\/li>\n\n\n\n<li>When something relevant breaks, draft a clear expert comment within a few hours<\/li>\n\n\n\n<li>Pitch directly to journalists already covering the story, referencing their specific piece<\/li>\n<\/ul>\n\n\n\n<p>The window closes within 48 hours. Brands that execute this well treat it as a standing process. Someone is watching the news cycle consistently, not scrambling when an opportunity surfaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 4: Press Releases<\/h3>\n\n\n\n<p>A common misconception: blasting press releases through low-quality wire services earns editorial backlinks. It does not. Wire syndication produces duplicated content across hundreds of aggregator sites. Those are not editorial links and carry no meaningful link equity.<\/p>\n\n\n\n<p>What actually works is a well-crafted release distributed to targeted, relevant journalists at high-authority publications. The story needs a real news hook:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product launch or major feature release<\/li>\n\n\n\n<li>Funding round or partnership announcement<\/li>\n\n\n\n<li>Published research or proprietary study<\/li>\n\n\n\n<li>Award win or significant business milestone<\/li>\n<\/ul>\n\n\n\n<p>This is where <a href=\"https:\/\/linkpublishers.com\/digital-pr-services\">Link Publishers<\/a> removes the operational burden. Their vetted publisher network connects your announcement to the outlets most likely to cover it, removing the months of <strong>journalist outreach<\/strong> and relationship-building that manual distribution typically requires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy 5: Linkable Asset Creation<\/h3>\n\n\n\n<p>A linkable asset is content built specifically to attract inbound links. Think free tools, calculators, interactive <a href=\"https:\/\/linkpublishers.com\/blog\/infographic-link-building\/\">infographics<\/a>, and original industry frameworks. The difference between this and a regular blog post is that other writers actively want to reference it rather than reproduce it.<\/p>\n\n\n\n<p>Journalists and bloggers cite useful tools constantly. A well-built asset earns backlinks from news sites passively for months after creation, with no ongoing outreach effort beyond initial promotion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Pitch Journalists the Right Way<\/h2>\n\n\n\n<p>The most common mistake in <strong>media outreach strategy<\/strong> is sending generic emails with no clear angle. A journalist at Business Insider receives hundreds of pitches a week. Most get deleted in seconds.<\/p>\n\n\n\n<p>Understanding <strong>how to pitch journalists for backlinks<\/strong> starts with one simple shift: stop thinking like a marketer and start thinking like a story editor.<\/p>\n\n\n\n<p>Here is what a strong pitch looks like:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Pitch Element<\/td><td>What to Do<\/td><\/tr><tr><td>Subject line<\/td><td>One clear hook, under 8 words, no jargon<\/td><\/tr><tr><td>Opening line<\/td><td>Reference their recent specific work and show you read it<\/td><\/tr><tr><td>The angle<\/td><td>State the story in 2 sentences: what happened and why it matters now<\/td><\/tr><tr><td>The hook<\/td><td>One compelling stat or finding<\/td><\/tr><tr><td>Your credential<\/td><td>One sentence on why your brand is the right source<\/td><\/tr><tr><td>CTA<\/td><td>One clear ask: exclusive data, expert comment, or brief interview<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Weak subject line: Our Revolutionary New SaaS Tool Is Live<\/p>\n\n\n\n<p>Strong subject line: New Data: 61% of <a href=\"https:\/\/linkpublishers.com\/blog\/write-for-us-saas\/\">SaaS <\/a>Teams Overpay for Features They Never Use<\/p>\n\n\n\n<p>On follow-up: one email, three to five days after the initial pitch, nothing more. Aggressive follow-up actively damages the relationship you are trying to build, and these are relationships worth protecting for future campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Example: Turning One Data Study into 30+ Editorial Backlinks<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Case Study: How a SaaS Brand Used Digital PR to Break Through a Plateau<\/h3>\n\n\n\n<p><strong>The challenge: <\/strong>A B2B HR software company had been producing consistent content for over a year. Their blog was solid and on-page SEO was clean, but Domain Rating had plateaued at 31 and organic traffic to key product pages was flat. Almost no one outside their existing audience was linking to them.<\/p>\n\n\n\n<p><strong>The approach: <\/strong>They used <a href=\"https:\/\/linkpublishers.com\/digital-pr-services\">Link Publishers&#8217; Digital PR services<\/a> to develop a data-backed study on remote work productivity trends, surveying 400 HR managers across mid-sized US companies. The research surfaced three findings not reported elsewhere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>61% of HR teams track productivity using metrics their own employees consider irrelevant<\/li>\n\n\n\n<li>Remote worker satisfaction scores dropped in Q3 despite companies increasing benefits spend<\/li>\n\n\n\n<li>Companies using async-first communication tools reported 22% lower voluntary turnover<\/li>\n<\/ul>\n\n\n\n<p><strong>The execution: <\/strong>These findings were pitched to journalists covering future-of-work, HR technology, and business management. Three niche HR publications and two regional business journals covered the study, all including <a href=\"https:\/\/linkpublishers.com\/blog\/contextual-and-editorial-link-building\/\">contextual backlinks<\/a> to the brand&#8217;s research page.<\/p>\n\n\n\n<p><strong>The results within 60 days:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Metric<\/strong><\/td><td><strong>Before<\/strong><\/td><td><strong>After<\/strong><\/td><\/tr><tr><td>Editorial backlinks<\/td><td>4<\/td><td>30+<\/td><\/tr><tr><td>Domain Rating<\/td><td>31<\/td><td>44<\/td><\/tr><tr><td>Organic traffic to resource page<\/td><td>Baseline<\/td><td>+67%<\/td><\/tr><tr><td>AI citation on Perplexity<\/td><td>None<\/td><td>Appearing in remote work queries<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Measure the SEO Impact of Your Digital PR Campaigns<\/h2>\n\n\n\n<p>After a campaign runs, these are the metrics worth tracking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New referring domains tracked in Ahrefs or Semrush. Count unique editorial domains only. Syndication copies do not carry the same weight as genuine <strong><a href=\"https:\/\/linkpublishers.com\/blog\/contextual-and-editorial-link-building\/\">editorial backlinks<\/a><\/strong> earned through original coverage.<\/li>\n\n\n\n<li>Domain Rating month-over-month. Track the trend over a rolling three-month window. Individual campaigns rarely move the needle in isolation; consistent effort compounds.<\/li>\n\n\n\n<li>Organic traffic to linked pages via GA4. If the links are working, specific pages receiving them should show traffic growth.<\/li>\n\n\n\n<li>Keyword ranking movement. Cross-reference new backlinks against ranking changes in Google Search Console and Semrush.<\/li>\n\n\n\n<li>Referral traffic from publications. The GA4 Acquisition report shows actual visitors sent from each piece of coverage.<\/li>\n\n\n\n<li>AI citation frequency. Track <a href=\"https:\/\/linkpublishers.com\/brand-mentions\">brand mentions<\/a> in ChatGPT, Perplexity, and Google AI Overviews via brand monitoring tools. This is the emerging KPI for 2026.<\/li>\n<\/ul>\n\n\n\n<p>One final note worth acting on: unlinked brand mentions are warm link opportunities. If a publication covered your brand without adding a link, a short polite email requesting one converts at a high rate. The coverage is already earned and the link is a small additional ask.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">At the End!<\/h2>\n\n\n\n<p>Earning <strong>PR backlinks <\/strong>from high-authority news websites comes down to one thing: giving journalists something genuinely worth covering. Original data, timely expert commentary, specific milestone announcements, and linkable assets that other writers want to reference are the inputs that generate real editorial coverage.<\/p>\n\n\n\n<p>Consistent <strong>press coverage<\/strong> from credible publications compounds over time in ways that manufactured link building simply cannot replicate.If managing that outreach manually is not realistic for your team, <a href=\"https:\/\/linkpublishers.com\/digital-pr-services\">Link Publishers<\/a> connects brands directly with vetted publisher networks to earn editorial coverage without building a media contact list from scratch. With over 114,000 publisher connections and a 30-hour turnaround on placements, it is built for SEO professionals and founders who want results without the operational overhead of a full agency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1776324468694\"><strong class=\"schema-faq-question\"><strong>Can I get featured on news websites without hiring a PR agency?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. Journalist platforms like Connectively, Qwoted, and Featured.com give direct access to reporters actively seeking expert sources. Combine those with original research and targeted pitching and agency-level results are achievable without agency costs. Platforms like Link Publishers also provide publisher network access without a full agency retainer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776324509303\"><strong class=\"schema-faq-question\"><strong>How long does it take to earn backlinks from digital PR campaigns?<\/strong><\/strong> <p class=\"schema-faq-answer\">Well-executed campaigns typically generate initial coverage within four to eight weeks. A data study pitched to the right journalists can secure placements in two to three weeks if the findings are genuinely newsworthy. Secondary citations from other journalists discovering the original coverage played out over months.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776324555421\"><strong class=\"schema-faq-question\"><strong><strong>What types of content are most likely to get picked up by journalists<\/strong>?<\/strong><\/strong> <p class=\"schema-faq-answer\">Original survey data performs best. Expert commentary tied to breaking news, specific business milestones with evidence, and useful tools journalists can reference in their coverage also consistently earn placements.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776324569953\"><strong class=\"schema-faq-question\"><strong>How many backlinks can a single digital PR campaign realistically earn?<\/strong><\/strong> <p class=\"schema-faq-answer\">The average digital PR campaign earns links from 42 unique domains. A well-executed data study can generate 20 to 50 editorial backlinks within 60 days, depending on the relevance of the topic to active journalists.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776324577957\"><strong class=\"schema-faq-question\">How does digital PR help with AI search visibility?<\/strong> <p class=\"schema-faq-answer\">AI search systems primarily cite pages that already rank well organically.\u00a0<strong>PR backlinks\u00a0<\/strong>build domain authority, which improves organic rankings, which increases the likelihood of appearing in AI-generated answers.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776324599488\"><strong class=\"schema-faq-question\"><strong><strong>What is newsjacking and is it safe to use as a PR strategy?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Newsjacking is inserting your brand\u2019s expert perspective into breaking or trending news. It is a legitimate strategy when done with genuine expertise and relevant commentary. The risk is jumping on inappropriate topics purely for visibility, which tends to backfire publicly. Stay relevant, bring genuine value, and newsjacking is one of the fastest ways to earn\u00a0<strong>how to get media coverage\u00a0<\/strong>results from high-authority outlets.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776324618318\"><strong class=\"schema-faq-question\"><strong><strong>How can small businesses or startups compete with bigger brands for media coverage?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Specificity wins. Larger brands often pitch broad, carefully managed stories. A startup founder with a genuine data point nobody else has, or a counterintuitive perspective on a trending topic, can be far more interesting to a journalist than another polished corporate press release. Speed matters too.\u00a0<strong>Free media coverage for startups<\/strong>\u00a0is genuinely achievable this way; a fast, specific, well-timed pitch from a founder costs nothing but preparation.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One backlink from Forbes, Business Insider, or Yahoo Finance can do more for your domain authority than fifty guest posts&#8230;<\/p>\n","protected":false},"author":5,"featured_media":12403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,49],"tags":[],"class_list":["post-12393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Featured in News Websites: Digital PR Strategy for Backlinks<\/title>\n<meta name=\"description\" content=\"How to Get featured in news websites using digital PR. 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A data study pitched to the right journalists can secure placements in two to three weeks if the findings are genuinely newsworthy. Secondary citations from other journalists discovering the original coverage played out over months.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324555421","position":3,"url":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324555421","name":"What types of content are most likely to get picked up by journalists?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Original survey data performs best. Expert commentary tied to breaking news, specific business milestones with evidence, and useful tools journalists can reference in their coverage also consistently earn placements.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324569953","position":4,"url":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324569953","name":"How many backlinks can a single digital PR campaign realistically earn?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The average digital PR campaign earns links from 42 unique domains. A well-executed data study can generate 20 to 50 editorial backlinks within 60 days, depending on the relevance of the topic to active journalists.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324577957","position":5,"url":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324577957","name":"How does digital PR help with AI search visibility?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"AI search systems primarily cite pages that already rank well organically.\u00a0<strong>PR backlinks\u00a0<\/strong>build domain authority, which improves organic rankings, which increases the likelihood of appearing in AI-generated answers.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324599488","position":6,"url":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324599488","name":"What is newsjacking and is it safe to use as a PR strategy?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Newsjacking is inserting your brand\u2019s expert perspective into breaking or trending news. It is a legitimate strategy when done with genuine expertise and relevant commentary. The risk is jumping on inappropriate topics purely for visibility, which tends to backfire publicly. Stay relevant, bring genuine value, and newsjacking is one of the fastest ways to earn\u00a0<strong>how to get media coverage\u00a0<\/strong>results from high-authority outlets.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324618318","position":7,"url":"https:\/\/linkpublishers.com\/blog\/get-featured-in-news-websites-digital-pr\/#faq-question-1776324618318","name":"How can small businesses or startups compete with bigger brands for media coverage?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Specificity wins. Larger brands often pitch broad, carefully managed stories. A startup founder with a genuine data point nobody else has, or a counterintuitive perspective on a trending topic, can be far more interesting to a journalist than another polished corporate press release. Speed matters too.\u00a0<strong>Free media coverage for startups<\/strong>\u00a0is genuinely achievable this way; a fast, specific, well-timed pitch from a founder costs nothing but preparation.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/posts\/12393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/comments?post=12393"}],"version-history":[{"count":0,"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/posts\/12393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/media\/12403"}],"wp:attachment":[{"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/media?parent=12393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/categories?post=12393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linkpublishers.com\/blog\/wp-json\/wp\/v2\/tags?post=12393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}