{"id":3000,"date":"2024-12-01T22:13:41","date_gmt":"2024-12-01T22:13:41","guid":{"rendered":"https:\/\/linkpublishers.com\/blog\/?p=3000"},"modified":"2025-03-10T09:44:58","modified_gmt":"2025-03-10T09:44:58","slug":"long-tail-keywords","status":"publish","type":"post","link":"https:\/\/linkpublishers.com\/blog\/long-tail-keywords\/","title":{"rendered":"What Are Long Tail Keywords And How Can They Drive Search Traffic?"},"content":{"rendered":"\n

Searching for an easy way to get targeted organic traffic to your website?<\/i><\/b> <\/span><\/p>\n\n\n\n

You should target long-tail keywords! <\/span><\/p>\n\n\n\n

If a marketer and SEO professional decide to target a highly competitive keyword to drive relevant visitors to their website and ranking in SERPs, it could take a few weeks to several months to finally get any result. <\/span><\/p>\n\n\n\n

We often overlook the long tail keywords to get to the top of Google for high-volume keywords. However, nowadays, searchers are typing long-tail keywords to find results in search engines. That’s why with this shift in search landscaping, marketers and SEOs are also putting more effort into long-tail search optimization. <\/span><\/p>\n\n\n\n

You’ll be surprised to know that long tail keywords make up 70% of all searches!<\/strong><\/p>\n\n\n\n

Yes, it’s true! <\/span><\/p>\n\n\n\n

So, do you want to miss out on 70% of the potential traffic?<\/span><\/i> <\/span><\/p>\n\n\n\n

If not, you must integrate long-tail keywords into your SEO keyword research strategy. And if you are new to this and don’t know much about it or are not sure whether this SEO strategy will work for your site, keep reading this blog.<\/span> So, let’s first understand what are long tail keywords. <\/span><\/p>\n\n\n\n

What are Long Tail Keywords?<\/span><\/h2>\n\n\n\n

Long tail keywords or long tail search terms are specific keywords or keyphrases with relatively low search volume and competition levels compared to other keywords.   <\/span><\/p>\n\n\n\n

These search terms are used by searchers or visitors when they’re closer to purchase or want to look for a particular thing. Most long-tail keywords are usually longer) than short or “head” keywords or standard search queries.<\/span><\/p>\n\n\n\n

The long tail search terms can be between three to five words and are more specific than generic search terms. With the help of these specific phrases, you can easily target niche demographics and be able to attract more high-quality traffic to your website. This will finally lead to more conversions.<\/span><\/p>\n\n\n\n

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Long tail search queries are more specific, which is why their search intent is more straightforward and has lower monthly searches. This is why these search terms have a higher conversion rate.<\/span><\/p>\n\n\n\n

Let’s understand this with an example.<\/span><\/p>\n\n\n\n

If you search for the keyword “meditation,” it will show a search volume of about 211k per month. However, the long tail keyword, “can meditation make you smarter,” gets only 50 searches per month. <\/span><\/p>\n\n\n\n

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Why Are They Called “Long-tail” Keywords?<\/span><\/h2>\n\n\n\n

Long-tail search terms got their names from their particular positions on the “search demand” curve. <\/span><\/p>\n\n\n\n

So, what’s this curve? <\/span><\/i><\/p>\n\n\n\n

This curve is about having the data of search queries that searchers have performed in Google in a month, and when we order them by their search volumes, it will create a curve like this: <\/span><\/p>\n\n\n\n

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\"Keywords<\/figure>\n\n\n\n

Here’s another chart by SEMRUSH that shows that, as compared to head terms, each individual long-tail keyword has a low search volume. However, they still played an important role in all searches performed on Google. <\/span><\/p>\n\n\n\n

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<\/span><\/p>\n\n\n\n

How Long Should a Long Tail Search Term Be?<\/span><\/h2>\n\n\n\n

You may hear this statement, <\/span>“A long tail keyword means it consists of more than four words or phrases.” <\/span><\/i><\/p>\n\n\n\n

That’s not true\u2026 at least not entirely!  <\/span><\/i><\/p>\n\n\n\n

So, how many words or phrases does a long tail keyword have? <\/i><\/b><\/p>\n\n\n\n

A long tail keyword simply means that it is a more specific search term than other keywords. So, it doesn’t matter how many words it has. <\/span><\/p>\n\n\n\n

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For example, the phrase “best running shoes for kids” is more specific than “shoes.” So, the long tail keyword here is “best running shoes for kids,” and it will have a high conversion rate because a user is more likely to buy from these keywords than someone searching for “shoes.” <\/span><\/p>\n\n\n\n

So, the long tail search term has a more specific standard search term! <\/i><\/b><\/p>\n\n\n\n

Here are some more examples of long tail keywords for “running shoes” as short or head keywords: <\/span><\/p>\n\n\n\n