Blog submission is the practice of sending your article to another website’s blog so it gets published there, usually with a link back to your own site. It’s a common way to build backlinks and reach readers you don’t yet have.

What is Blog Submission?

Say you run a fitness brand and write a helpful article on home workouts. Instead of only posting it on your own blog, you pitch or submit it to a well-known health website. If the editor accepts it, the article goes live on their site, and your byline and link go with it.

That’s blog submission. It’s closely related to guest posting, and many people use the two terms for the same thing. The article can be one you wrote or one a content team wrote for you.

The goal is a win for both sides. The host site gets fresh content, and you get exposure and a relevant backlink.

How Does Blog Submission Work?

  1. Find relevant blogs: Look for sites in your niche with a real audience and real traffic.
  2. Check their guidelines: Most blogs list topics, word count, and link rules.
  3. Pitch or write the article: Offer a topic that helps their readers, not just your brand.
  4. Submit for review: The editor may ask for edits.
  5. Publish and track: Once it’s live, monitor the link and the traffic it sends.

Why Is Blog Submission Important for SEO?

  • Quality backlinks: A link from a trusted, relevant site can support your rankings.
  • Referral traffic: Readers of the host blog may click through to your site.
  • Brand awareness: Your name appears in front of a new audience.
  • Authority building: Being published on respected sites builds trust.
  • Relationship building: You connect with editors and other people in your industry.

Blog Submission Best Practices

  • Choose blogs that are relevant to your niche
  • Look at real traffic and content quality, not only metrics
  • Write original articles that offer useful insights
  • Never send the same article to multiple sites
  • Use natural, relevant anchor text
  • Link to helpful resources, not only to your own pages
  • Follow each site’s editorial guidelines
  • Avoid sites that publish anything for a fee with no standards

What Most People Do Not Know

  • Not all blog submission sites are equal: Sites that accept any content from anyone rarely pass real value, and can put your site at risk.
  • Google discourages link schemes: Its spam policies cover links created mainly to manipulate rankings, so quality and editorial standards matter.
  • Relevance beats size: A smaller blog with your exact audience can outperform a big generic one.
  • It’s not the same as directory submission: Submitting a link to a directory and publishing an article on a blog are very different tactics.

Frequently Asked Questions

Is blog submission the same as guest posting?

They’re very similar. Blog submission is the general act of submitting an article to another blog, and guest posting is the most common form of it.

Is blog submission still good for SEO?

Yes, when it’s done on relevant, quality websites with editorial standards. Low-quality submission sites offer little value and can carry risk.

Do blog submission sites give dofollow links?

Some do and some don’t. Policies vary from site to site, so check each blog’s link policy before you submit.

How long does it take for a submitted blog to go live?

It depends on the site’s review process, and it can take anywhere from a few days to a few weeks. Through a marketplace like Link Publishers, articles can go live within a day or two.

Should I write the article myself?

You can, or you can use a content writing service. What matters is that the article is original, useful, and fits the host blog’s audience.

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Het Balar

Het Balar

Het Balar is the Co-Founder of Link Publishers, an AI-powered link building and digital PR platform serving 1,700+ clients across 50+ countries. Recognized by Forbes India among "The Founders Shaping the Future of Business Growth," Het is a trusted voice in link building, SEO, digital PR, and AI search visibility. Through the Link Publishers blog, he shares actionable strategies, industry insights, and proven frameworks that help brands build authority, earn high-quality backlinks, and grow organic search traffic.

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