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GA4 (Google Analytics 4)

By Het Balar

11 May 2026

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GA4 is the current version of Google’s analytics platform, designed to track user behavior across websites and apps. It uses an event based data model rather than the session based model of its predecessor, offering more detailed insights into how users engage with a website.

Het Balar

Het Balar is the founder of Link Publishers, the first AI-powered link building platform. With nearly a decade of experience in SEO, Het specializes in helping businesses boost their online visibility through effective link building strategies. Passionate about digital marketing and cutting-edge SEO, he shares actionable insights to help brands grow and succeed online.

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