Blog / Top 13 AI SEO Tools in 2024 (Paid + Free...
Top 13 AI SEO Tools in 2024 (Paid + Free)

Creating, implementing, and optimizing your SEO strategy can be tough, especially if you rely completely on human elements. After all, researching keywords, prioritizing them, auditing websites, and creating content manually takes time. Also, you can never be sure of the accuracy when humans are involved.

So, what’s the solution?

AI SEO tools.

If you supplement your human SEO with SEO AI tools, you can create, launch, and optimize SEO strategies faster, leaving no room for error. And this blog is there to help.

Below, we have listed the best AI SEO software solutions, both paid and free; you can compare and choose based on your needs. From AI writing assistants to end-to-end SEO management solutions, this list has it all.

Top Free & Paid AI SEO Tools To Boost Your Rankings

1. Surfer SEO

Surfer SEO tool

Surfer SEO is a complete suite of AI SEO tools known primarily for boosting your organic traffic.

Using the keyword research tool, you can enter your primary keyword and generate tons of topics for content creation. This way, you’ll never run out of fresh content ideas. To create SEO-optimized content, you can rely on Surfer SEO’s AI content generator: Surfer AI.

What’s more, you can audit your existing content with the help of an SEO auditor. This tool will audit your website and provide recommendations on how to improve the content and optimize it to rank higher for search engines.

Primary Use Cases:
  • On-Page SEO Optimization
  • SEO Content Audits
  • AI Content Editing
  • Keyword Research
  • AI Content Creation

Surfer SEO is a paid tool that comes with no free trial. The plans start from $69 and go up to $399 a month.

Know the importance of guest posting but don’t have dedicated resources to source, pitch, and create content? Link Publishers has got your back.

Link Publishers is a guest posting marketplace where you can buy guest posts. They have more than 60,000 websites in every niche you can think of. Just sign up as an Advertiser, choose the right websites based on different filters, upload the content, pay, and get your guest post published.

If you don’t have dedicated writers to write content for your guest post, you can hire one from Link Publishers.

The best part? Link Publishers features vetted guest posting sites on their platform. Also, they’re a white-hat link-building organization that stays away from black-hat tactics. So, you can expect high authority links without any repercussions.

In addition, Link Publishers can also help you with content marketing.

Primary Use Cases:
  • Guest Posting
  • Link Building
  • Content Marketing
  • Content Writing

Link Publishers is an affordable platform that suits the needs of both freelancers and large enterprises.
Add price.

3. Jasper AI

Jasper AI tool overview

If you’re an SEO wanting to create captivating copies for your marketing campaigns but can’t hire a copywriter, Jasper AI is what you need.

Jasper AI is a SaaS platform that leverages OpenAI’s GPT-3 and several other 3rd party AI models to help you create and improve content for search engines. Whether you want to create short blogs, emails, newsletters, in-depth articles, or stories, Jasper AI can do it all.

It has a ChatGPT-like interface wherein you can interact with its AI like a Chabot. You can enter the prompt, choose the tone of voice, and within seconds, you can have your copy ready. It also provides links to the websites from which it took the information. This way, you can cross-check all the information for accuracy.

Primary Use Cases:
  • Accurate content creation with reference links.
  • Content for all your needs, from blogs, web copies, and social posts to meta titles.
  • Suited for meeting the needs of small marketing agencies

Jasper AI comes with a 7-day free trial. After that, you can continue using it by paying $39 monthly.

4. Alli AI

Alli AI tool

Alli AI is one of the best AI SEO software with tons of functionality meant specifically for medium or large enterprises.

You can operate Alli AI using a centralized dashboard and automate backlink building, rank tracking, keyword research, and other tasks. Regardless of how many pages there are on your website, you can perform in-depth audits and deploy changes across your website almost instantly.

Primary Use Cases:
  • Automated Keyword Research
  • Rank Tracking
  • In-depth SEO Audits
  • Backlink Building
  • One-Click Site Optimization

Alli AI, being an enterprise-level tool, is one of the most expensive on this list. Starting from $299 a month, Alli AI goes up to $1,199 a month.

5. Frase

Frase Io tool

Frase is yet another SEO content optimization tool that comes with an AI writer. This AI SEO software is perfect for small SEO teams or individual SEO freelancers starting out.

However, there’s something different about Frase. This tool, in addition to creating content based on your prompts, offers you comprehensive insights, provided your prompt is detailed. Enter the Keyword of your choice, and Frase will analyze the best results based on the Keyword to provide you with the following data:

  • Average number of links, words, and images.
  • FAQs
  • Commonly Used Headings
  • Important Stats
  • Related Wikipedia Articles
  • Latest News Around the Keyword
Primary Use Cases:
  • Find topics related to the keywords you provide
  • Generating headings and content (after competitor analysis)
  • Demonstrating how optimization can improve KPIs

Frase comes with a free trial. However, based on your requirements, you can choose paid plans from $15/month to $115/month.

6. Keyword Insights

Keyword Insights tool

Keyword Insights is one of the best artificial intelligence SEO tools for keyword research.

With Keyword Insights, you can analyze your search terms and get several related keywords. The keyword clustering functionality allows you to group similar keywords for laser-focused targeting and understanding the keyword intent. After you have the right keywords, you can create content briefs and generate complete content pieces that are optimized for SEO.

Suited for teams of all sizes, Keyword Insights is a tool worth trying.

Primary Use Cases:
  • Helps with Keyword Discovery
  • Identifying Content Gaps
  • Keyword Clustering
  • Determining Search Intent
  • Creating Content Briefs
  • Generating Content

Keyword Insights is not free. However, you can enjoy a 4-day trial for $1. And the paid plans start from just $46 a month. You can even opt for the pay-as-you-go model and pay based on your usage.

7. WriterZen

WriterZen tool

WriterZen is an all-in-one content solution that can help SEOs rank higher on Google Search Engine Search Results (SERPs).

Using the keyword explorer, you can find the right keywords and determine which ones are most likely to rank in the top SERPs. You can further shortlist the keywords with low competition and generate highly effective content with WriterZen’s AI assistant, powered by OpenAI’s GPT 3.5. Also, you can use the plagiarism checker to ensure all the content produced is fresh and original.

What’s more? WriterZen allows all your team members to interact and collaborate. This way, everyone can stay on the same page. And if you’re stuck, they have reliable support to help you out.

Primary Use Cases:
  • Keyword Research
  • Clustering
  • Discovering Topics
  • Competitor Analysis
  • Plagiarism Checker

WriterZen does not come with a free trial. However, the plans start from as low as $19 a month and go up to $99 a month.

8. SE Ranking

SE Ranking tool

SE Ranking is yet another reliable option on this list of AI SEO tools. However, considering its features, SE Ranking is no less than a complete SEO platform.

Using SE Ranking, you can perform in-depth website audits to understand your site’s overall performance. You can figure out the right keywords, group them, track them, and create relevant content using their AI writing assistant.

SE Ranking has some powerful tools for competitor analysis. You can analyze your competitors’ keywords and even the backlink profile to create a better-performing SEO strategy. And it doesn’t end here. SE Ranking comes with a local marketing tool to help you rank higher in the local SERPs.

Primary Use Cases:
  • Rank Tracker
  • On-page SEO Checker
  • Website Audit
  • Competitive & Keyword research
  • Backlink Checker
  • SEO Reporting

SE Ranking offers a 14-day free trial. And if you wish to continue after that, you can pay $44 a month.

9. Writesonic

Writesonic tool

Writesonic is another content generation SEO AI software based on OpenAI’s GPT 3. However, it’s a lot more than a generative AI bot.

Using Writesonic, you can instantly check your content for SEO and determine its optimization potential. The tool offers you a content score, which you can use to improve your content and drive traffic. You can even research the keywords, perform competitor analysis, and stay on top of the trends with real-time data from Google.

Writesonic also wears the writer’s hat when you want and can generate all types of content, including home pages, blogs, and articles to press releases, social media captions, and meta titles.

Primary Use Cases:
  • Keyword Research
  • Content Editing
  • AI Content Writing
  • Content SEO Optimization

Writesonic is one of the most affordable AI SEO tools on the list. It won’t be wrong to include it in the list of free AI SEO tools as it comes with a forever free version with limitations. Also, the premium plans are affordable, ranging between $12-$25 per month.

10. Diib

Diib tool

Diib is an AI SEO tool that offers comprehensive SEO insights and actionable recommendations for improving your website. It’s affordable and has a simple user interface.

Using Diib, you can scan your entire website while directing the focus on aspects such as UX, security, and site speed. It translates this data into an actionable plan to help you guide your SEO strategy and track the progress over time.

Primary Use Cases:
  • Automated SEO Analytics
  • Competitor Analysis
  • Backlink and Keyword Monitoring

Based on the features it comes with, Diib is one of the most affordable AI SEO tools. It comes with a forever-free version with limited features and a paid plan that is $14.99 per month.

11. MarketMuse

MarketMuse content optimization tool

MarketMuse is a complete SEO platform in itself. It offers all the tools you need for AI content planning and optimization.

With MarketMuse, you can detect gaps in your SEPRs, prioritize the keywords with the best chances of ranking into clusters, and create content around the same. This platform also offers content briefs that tell you what links to include, what topics to cover, and what questions to answer.

Once you have the briefs ready, you can leverage MarketMuse’s content generation tool to create high-quality content that meets all the standards.

Primary Use Cases:
  • Content Planning
  • Content Optimization
  • Content Briefing
  • Keyword Research
  • Clustering

MarketMuse comes with a 7-day free trial. However, the paid plans are pretty expensive, starting from a whopping $149 a month and reaching up to $399 a month.

12. Twinword

Twinword keyword research tool

Twinword is an AI SEO tool that is all about keywords. From keyword research and grouping to providing accurate keyword data, this tool does it all.

Using Twinword, you can find the right keywords in 46 languages and 230 geo targets. Its AI automatically groups keywords based on user intent. You can also compare and prioritize the keywords with the highest possibility of ranking on top and create content around the same.

Twinword allows you to make data-driven decisions by providing accurate data points such as organic competition, CPC, paid competition, search volume, and more.

Primary Use Cases:
  • Topic Discovery
  • Keyword Scoring
  • Clustering
  • Keyword Research and Analysis
  • LSI Graph.

Twinword comes with a forever-free plan with limited features. The paid plans start from $12 & go up to $59 a month.

13. SEMrush’s SEO Writing Assistant

SEMrush’s SEO Writing Assistant tool

SEMrush is a complete platform in itself. But there, we’re going to talk about SEMrush’s SEO Writing Assistant (SWA).

This tool analyzes your content’s SEO potential and provides real-time feedback (from competitor analysis), which you can use to optimize its tone, structure, readability, and originality. The writing assistant leverages Rephraser, Compose, and Ask AI features for composing and rephrasing the text.

This was just about the SWA. The complete tool is even more powerful and a must-have.

Primary Use Cases:
  • Generating Optimized Content
  • Refining Existing Content
  • Enhancing SEO with Keyword Recommendations
  • Maintaining Brand’s Voice

SEMrush comes with a 7-day free trial, and the premium plans start at $129.95 monthly.

Wrapping Up

Now that you have some of the best paid and free AI SEO tools at your disposal, it’s time to integrate them into your SEO strategy. However, make sure you assess your needs and choose the tool that fits right into your budget.

For instance, if you’re a small agency or a freelancer looking for an affordable writing assistant, you can choose Writesonic. If you’re a mid-sized or large enterprise and need a complete SEO platform, you can go for MarketMuse or SE Ranking. And if you’re looking for an affordable all-in-one solution that serves both freelancers ad organizations alike, you can choose Link Publishers.

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