Best Social Media Marketing Strategies for Content Marketing in 2022 – 23
- By Steffy Rain
Whether it’s about promoting brands, services, or products, social media plays a vital role. You can build an ultimate success story for your content marketing with the help of social media.
And social media isn’t only about likes, comments, and shares. It is way more than this!
Social media marketing is a powerful thing that can be used to gain profits if implemented effectively. From having sustainable communication to building a good brand image, there is a lot you can do with social media.
This gives people to promote and mount brand awareness and get returns. Content marketers can share their ideas and reach the target audience through social media. They can make engaging content to nurture existing customers, ultimately benefiting the company.
Many social media marketing statistics prove its power, such as:
Over 70% of people get positive results in their business with the help of social media.
Despite these and many other benefits, many companies still struggle to reach the right audience. The main reason behind this is that people don’t know how to create engaging content and fail to use social media’s full potential, which leads to failure.
You must implement the right strategies and methods to get the most out of social media marketing. There are many things to consider, from what type of content to where to post, how to select the content type, and which are the best platforms.
With the right management and social media marketing strategy, you can easily understand your audience’s needs to magnify a brand’s abilities to the fullest.
Are you also looking for the best social media marketing strategy for 2022? If yes, you’re on the right page!
Today, we will discuss the top strategies to fine-tune your social media marketing. You can implement these tips to achieve all your content marketing goals. Whether you’re venturing into healthcare, finance, e-commerce, digital marketing, or any other business, these strategies will help you to establish the perfect brand image.
In this guide, you’re going to learn:
- What is social media marketing?
- Benefits of social media marketing.
- Best social media marketing platforms and how to use them.
- Top social media marketing strategies for content marketing.
Whether you’re new to a social media marketing or have been doing it for a few years, this comprehensive guide will help you. Let’s start by knowing what exactly social media marketing is and how to use it to grow and benefit your company or business.
What is Social Media Marketing?
Social media marketing (SMM), also popularly known as digital marketing and e-marketing, is basically the use of various social media platforms, such as Facebook, Youtube, Instagram, etc., to curate and share content. These networks allow people to embark on a social media presence and connect with their audience.
From text and short videos to images and infographics, there are many interesting contents in various forms that you can do with the help of social media platforms. You can also execute social media campaigns and paid social media advertising (Influencer Marketing).
However, social media isn’t all about creating business accounts and sharing content only. The right marketing strategy will help you to achieve your marketing and branding goals which ultimately results in increased sales, improves your brand image, and drives website traffic.
So what SMM requires?
It needs an evolving strategy with measurable goals and many more things, including:
- Proper maintaining and optimizing of your social media profiles.
- Curating various types of content such as images, stories, videos, and live chats and videos should represent your business well.
- Reply to likes, shares, and comments and monitor your brand’s reputation.
- Following and following back and continuous engagement with various influencers as well as with your customers, clients, and followers.
- Attract a relevant audience and also build a community around your brand.
Regardless of what company or business you have or what industry or niche you’re working in, these strategies will help you to build a strong social media marketing strategy, specifically for content marketing.
Are you ready to make your social media game strong?
If yes, keep reading on!
Benefits of Social Media Marketing
Now you know what social media marketing is but this raises another question: why social media marketing is important for business?
Tailored SMM campaigns can indeed help you to reach the target audiences, which will benefit your business, but there are many more advantages of social media marketing.
Below are some of the major benefits of using social media marketing strategies:
- You can increase brand awareness through social media. You can engage with your audience with simple social engagement things like likes, comments, shares, reposts, and saves. This will boost your brand image, build a strong visual identity, and drive up engagement, which will direct traffic to your website.
- Social media is widespread and one of the most effective ways to share and create various content.
- Social media will help you to humanize your digital business. You can create an approachable persona from your profile, posts, and interactions with other people. This also increases trust in your audience regarding your brand.
- Social media platforms are an excellent way to convert your visitors into customers. From the link in your profile and ads to blog post links in your posts, there are many ways by which you can attract potential buyers or clients.
- Most social media networks have features like call to action, direct messaging, and appointment booking, which you can use to generate leads and conversions.
What Are the Different Kinds of Social Media Content?
One of the crucial factors of social media marketing strategies for content marketing is to create the right content for the right social media platform. This mostly depends on what you want to accomplish on social media. There are many benefits of curating and sharing various social media content.
Don’t know what the different media contents in marketing are?
Below are some of the most effective media content examples that are beneficial for content marketers:
- Carousel posts and informative text content
- Customer Stories or Testimonials
- Webinars and Podcasts (clips or live streaming)
Best Social Media Marketing Platforms
Selecting the right social media platform is as important as knowing what type of content to create and share.
Today there are various social media networks available for sharing your ideas and posts but which ones are the best for your business depends on what type of content you want people to see about your brand.
Below is a list of some of the top-most social media platforms in 2022 for content marketing and brand development:
With 1.9 billion daily active users globally, Facebook is one of the largest social media platforms available today. Here you’ll get an even spread of Generation X and Millennials audience. Facebook was launched in 2004, and since then, it has been one of the best tools for B2C businesses. This platform offers many advanced advertising and engaging tools and features that benefit brand awareness and advertising.
Instagram launched just 12 years ago, but it has taken the globe by storm. Today there are almost 1 billion active users monthly on Instagram. Whether it’s about sharing a single image or short videos, Instagram instantly comes to our minds, right?
Instagram has changed its features over the years, and now users can easily share visually compelling content, search for brands and browse various products and services just at their fingertips. You can share high-quality images, videos, ads, and other user-generated content.
Started with 140-character Tweets, now this platform has expanded widely, and now it has many features and tools such as a community-building tool called Twitter Communities, an audio tool called Twitter Spaces, and Twitter Moments, where you can share creative content with your followers. You can use Twitter for public relations, building communities, and customer service.
Today there are over 774 million active users worldwide on LinkedIn. Here you can find a wide range of audiences, from baby boomers to Generation X and Millennials. This platform is specifically best for B2B companies for business development, B2B relationships, and social selling.
According to HootSuite, Youtube has over 315 million daily active users, making this social media the world’s second most visited website. This is an incredibly popular platform with a strong audience of different ages and genders.
You can share long-form contents, which is an excellent opportunity to spread brand awareness through various long-form content. From sharing educational content to building a community, youtube has one of the best social media platforms.
Think about the best platform to share short-form videos and creative content; Tiktok will naturally come to your mind. It became highly popular during the pandemic and is still going on. In terms of community building, it’s ranked just after youtube.
If you’re looking for a solid audience, particularly in Gen Z, Gen X, and Baby Boomers, for sharing high-quality images and visual advertising, Pinterest is the best discovery platform.
85% of Pinterest users say that this platform is their top priority when it comes to starting a new project. This global network allows people to create a storyboard and find inspiration for anything and everything from fashion to home design. Also, through visual stories, a brand can build its narrative.
Snapchat came out in 2011, but it got hyped in 2015, and till then, it is holding its position strongly in the race for the best social media platforms. You can use this platform for social media marketing, brand awareness, and advertising.
Now let’s move on to the most important part of social media marketing, the best strategies for content marketing.
Let’s dive in.
Top 5 Social Media Marketing Strategies For Content Marketing
After reading here, you now know what social media marketing and content marketing are and how they can benefit your business or brand in the long run. However, that’s just the essentials; now you have to learn the next step: how to put your content ideas and strategies into action.
With a solid social media marketing plan, you can easily carry out your strategies for content marketing. These steps are vital as they help to put a proper structure around your efforts.
So, what are the major components of Social Media Content Strategy?
There are two key components of any social media content strategy:
- Posting informative and relevant content (e.g., blog posts, articles, and white papers) on the company’s official website.
- Creating different types of engaging social media content on different social media platforms in front of a larger audience to attract potential customers and clients.
Here are the top 5 social media marketing strategies for content marketing in 2022:
1. Find the Right Audience
The first step in the social media marketing strategy is to find who your audience is. That’s because not all social media audiences are alike! This is an important step to know because when you know your target audience, you can easily target their needs and interests.
Do you know that only 55% of marketers use social data to understand their buyer personas and audience better?
This is a great opportunity for both leaders and practitioners to get to know more about their target audience to influence their social media marketing strategy.
These days, people use social media in numerous ways. So, if you want to achieve your goals, you have to use the same social media networks and engage with people that match your target market.
So, don’t just assume! As a marketer, this is not good for your business. So, instead, take time and research to get the right audience. Use various tools to research and analyze your audience quickly. By simply doing this, you can easily be able to know what type of content attracts what type of followers who can be your potential customers in the future.
2. Choose the Relevant Social Media Platforms
The next step in your social media marketing strategy is to find the social media platforms relevant to your target community or marketing your content.
Diverse social media platforms attract different types of audiences!
So, after understanding your target audience, you must select the best marketing platforms per your business or brand user base and environment.
As a social media marketer, you must determine which social media platforms work best for your brand and where you will share your content. Every social media network has a series of formats through which users can show or promote their content.
After getting insights into your audience, you can promote your ideas and engage with them through their interests, lifestyle, requirements, and concerns. You must understand the right format and language of the particular social media platform to target the market and achieve your goals.
For example, if you want to share business ideas and opportunities, LinkedIn and Twitter will be the best platforms. And if you’re a fashion influencer, you can use Instagram to promote various products and services, which will later attract other huge brands. This way, you can approach consumers with high conversion rates.
3. Create & Curate Engaging Social Content
Content creation is another crucial social media marketing strategy you need to focus on more. And this is not rocket science!
The more creative, unique content you’ll share, the more your audience will engage with your brand or business. After all, content is king, so your social media marketing also depends on your content!
There are over 4.55 billion active social media users globally!
So, there are high chances that your followers or people browsing your profile also see content from your competitor’s and other businesses’ profiles.
That’s why it’s extremely important for you to create engaging social media content on a daily basis. Your content should stand out and provide information to the viewers so that they will interact with your brand, and finally, they turn from followers to your customers. When you know your target audience well, you can publish and promote content based on your goals, audience, and brand identity.
Stephanie Morgan, founder and CEO of social media agency Social Lock said, “My number one tip to brands for creating engaging content on social media is to do market research first because what will be engaging depends on the audience. When you know what your audience likes and needs to know, you can create content that engages those interests.”
Don’t know what’s considered more engaging?
Here are some content ideas and trends for your social media marketing in 2022
- Short-form video
- Time-sensitive posts
- Posts that show off your human side
4. Outline an Effective Content Marketing Strategy
Social media is a powerful tool!
You can get this idea by knowing that it can turn any ordinary brand into an extraordinary household name and turn your followers into customers.
However, this can only be possible with a solid social media content strategy!
Only posting and sharing content on social media platforms and sporadically updating your audience is actually not enough. To stand out and achieve your goals, you must identify certain goals according to your brand, create valuable and informative posts, and promote them on the right platforms for your audience. And all of this comes under the planning of the social media content strategy.
If your brand is not getting enough traffic on the website or customers, there is a high chance that you don’t have a proper social media marketing strategy. Apart from linking quality content with the right posting schedule and frequency of posts, you have to optimize your content and coupled it with high-quality SEO to get your audience’s attention and invite new customers organically.
5. Establish The Important Metrics & KPIs.
Regardless of your brand and business related to what industry and field, you should always have a data-driven social media strategy.
This simply means you need to focus on the various social media metrics which play a vital role in social media marketing strategies for content marketing. Instead of putting effort into vanity metrics, you must research and get the data that aligns directly with your target market and goals. That’s why it’s crucial to establish your most important metrics and key performance indicators (KPIs).
Which metrics and KPIs are we talking about?
Look at the below breakdown of social media metrics and KPIs to understand their meanings and effects:
- Post Reach: This is the number of people who saw your post. These numbers will show how much of your content reaches people’s feeds on the social media platform.
- Clicks: This will basically show the number of clicks by the users on your content or profile.
- Engagement: This will measure the number of likes, shares, and comments you receive on your content. You can calculate the Average engagement rate by dividing the total number of social interactions by the number of impressions.
- Likes: it is the number of times users or followers interact with a post shared on a social media platform by clicking the Like button. The more likes you get, the more attention you’ll get. That’s because people automatically gravitate more towards popular things.
- Social Sentiment: This tracks how users react to your posts, hashtags, and brand. It will measure the feelings and attitudes behind the conversation of the users interacting with your content.
Social media provides a vast platform to share your ideas and feelings. It also offers a number of excellent opportunities which can be utilized and used to enhance brand awareness and strengthen your business credibility.
Every day more and more people and businesses are connecting with social media platforms. So, it’s crucial to have your social media marketing strategy ready for content marketing.
The right strategy will help you to share content and promote your brand in front of a large audience. Once you understand and build a strong social media marketing strategy, you can easily power up your audience reach and influence your followers and customers to gain benefits.
So, follow these social media marketing strategies for content marketing and take your business to the next level!