Link building is undoubtedly one of the best methods to boost your organic traffic towards your website and improve your search ranking. While it’s easy for most website types, building links for eCommerce is a tough nut to crack. After all, there aren’t as many opportunities to link for product pages as for most other domains. However, we got you covered.
In this blog, we’ll discuss what eCommerce link building is, why you need it, and the top 8 strategies you can use for successful link building. So, read in full.
What is E-commerce Link Building?
eCommerce link building is the process of increasing the backlinks that point to your eCommerce website. It’s an impactful SEO strategy that improves your search engine visibility and ranking and makes your website easy to discover.
Why do you Need Link Building for an e-commerce website?
As an eCommerce business, you need to make sales to stay operational, right? But to make more sales, you need more traffic. And that’s when eCommerce link building comes into the picture.
Link building helps you build backlinks to your website. And these backlinks act as a vote of confidence in your eCommerce website for search engines. More backlinks from high-authority websites mean search engines consider your website more relevant, credible, and trustworthy.
When search engines start to trust your website, your website starts to rank higher. Even a study from Backlinko states that pages with a high number of backlinks rank higher in SERPs. A higher ranking means more traffic, eventually increasing sales and revenue.
So, you need link building for eCommerce if you plan to improve your visibility, rank higher, and boost your revenue.
Top High-Quality eCommerce Link-Building Strategies
Here are some of the best link-building strategies for e-commerce that actually work:
Guest posting is publishing a quality post on a different website in your niche that links back to your website.
For building links using guest posting, you need to find relevant websites in your niche that accept guest posts. After that, you need to pitch your request via email. If accepted, you can post the content and have your backlink.
You can use Google search operators to find a website that accepts guest posts. Just choose your niche or products, such as “body lotion” or “cookware” and then search for this: “your niche or product” intitle: “write for us”.
“intitle” is a common search operator that looks for specific terms in a page title. after writing
Refer to this image for a better understanding:
While this method is popular, it requires a lot of effort. For instance, you must research a lot to find relevant, high DA and PA websites in your niche. After that, you need to write content. Also, not every website accepts guest post requests, considering they receive thousands of requests each day.
However, there’s a way of making the most of guest posting: approaching a guest posting marketplace like Link Publishers. They have thousands of high-authority websites in your niche. You can just select the ones you prefer, upload the content, and purchase your hyperlink. Yes, it’s that simple.
Even if you don’t have a content piece, Link Publishers got you covered. They have quality in-house writers who can write content on your behalf, which you can later upload and get backlinks.
Digital PR can get you quality backlinks from high-authority websites, mainly the ones that cover interesting digital news. While this method is effective, you must create a story around your product to grab and retain attention. Otherwise, journalists or bloggers may not want to link to it. Here’s what you can do:
- Release Attention-Grabbing Products: Creating products that aren’t common can grab the attention of online journalists and bloggers. If you’re successful, they might want to write about the same, leading to natural backlinks.
- Product Roundups: You’ll find numerous websites listing top “X” products in your niche. You can approach and ask them to review your product and include it in the roundup if they see fit. To make this possible, you may have to ship your product, perhaps for free. But it’s worth the effort, as such websites have high authority and can offer you valuable backlinks.
- Discounts: You can attract backlinks from high-authority websites by posting discount offers. However, make sure your discount coupons offer decent value. Otherwise, users might want to skip it.
Niche editing is an effective and efficient link-building strategy for eCommerce businesses. In this strategy, you don’t have to create content from scratch. You just need to find relevant websites in your niche and ask the website owners to update their content with your link.
Let’s say you sell cookware. Now, you can approach a high-ranking website that has blogs on topics such as “top 10 cookware” or how to “find the best cookware.” You can then ask them to include your product/page in their article.
Primary benefits of this method include:
- It saves you time as you don’t have to write an entire blog/article.
- You can expect results faster as the content you’re placing your link in already ranks higher.
Note. Webmasters know that updating a few lines in their articles can keep their content relevant and fresh. And this is something Google loves. So, the chances of them accepting your request for backlinks are higher than guest posts.
Affiliate partnerships are another strategy you can rely on. In this strategy, you create an affiliate program where affiliates are paid a fixed amount for the sales made through traffic generated by them.
Let’s say you have a website that sells sports goods. You can approach relevant, high-quality publishers with your product and affiliate program. The publishers will link your product/page on different channels to bring you more traffic and, thus, sales.
Pro Tip: Building affiliate partnerships can be tricky. So, approach the right affiliates and, more importantly, with the right offer.
For instance, you must ensure your website has decent traffic and converts well, or you can offer high payouts. This will help close more affiliate deals, generate more backlinks, and increase sales.
Influencer Marketing (Product reviews)
In influencer marketing, you need to approach bloggers, websites, or social media influencers with your product. You can then ask them to review it and link the article/video to your website. And there you have your backlink.
Some influencers will be happy to keep your product in exchange for the backlink/promotion, while others may ask for an additional fee. So, keep these factors in mind when approaching influencers.
Pro Tip: To comply with Google’s guidelines, mark each review/post as sponsored. Also, the link should have a sponsor tag.
Unlinked Brand Mentions (Brand name without a linked URL)
Sometimes, individuals on the internet mention or talk about your brand. However, they usually don’t link back to your website, leading to missed opportunities. Fortunately, You can approach the website owners to add a link to your website. And in most cases, they’ll be more than happy to do that.
How do you know where your brand is being mentioned? Well, you can set up Google Alerts for that. Just sign up and create alerts about anything. Once done, you’ll start getting emails whenever your brand is mentioned on the internet. Refer to this image for better understanding.
Content Marketing through Blogs
Natural links are always better. Even Google’s algorithms prioritize natural links over others. So, it only makes sense to include content marketing in your link-building strategy.
You can create quality content, preferably blogs, around your product.
For instance, you can write detailed product reviews, compare multiple products, answer frequently asked questions, etc. Doing this will help you attract natural backlinks to your website over time, which can lead to more sales.
Pro Tip: You need to ensure the content is extremely high quality, engaging, and helpful. This is the only way you can get natural backlinks from authoritative websites.
To make your e-commerce business stand out, leverage video marketing. Videos are the best medium to explain:
- What your product is.
- How it works.
- How it impacts/benefits the users.
Let’s say you sell work tables with adjustable height. You can create installation videos, an in-depth review, or just show the product in action. This way, you can captivate your audience to buy the product.
Also, as Google owns YouTube, relevant YouTube videos will show on Google search results. So, this can potentially boost traffic to your website. In addition, viewers on your YouTube channel can embed your videos in their articles or blogs, offering you free backlinks.
Things to Keep in Mind for Ecommerce Link Building
Here is what you need to consider when doing link building:
Link to Different Pages
If all your backlinks point to the same page on your website, it could appear spammy or fake to Google.
So, make sure your backlinks point to multiple pages on your website. This will help improve your link-building profile and boost conversions.
Use the Anchor Text Smartly
Anchor text is the blue text that carries the visitor to your website. The text you use for your anchor text will determine whether the visitors will click. So, make sure to choose the anchor text carefully.
Google favors websites that have a variety of anchor texts in their backlink profile. Too many backlinks with the same anchor text might lead to a penalty by Google. So, use a variety of anchor texts with the same or relevant meaning for every backlink.
PBNs are privately owned blog networks used to generate links to websites for better search ranking. While this method brings quick results, there’s a lot of risk involved. If Google catches you leveraging PBNs, which it usually does, it leads to penalization or de-indexing of your website. So, focus on natural link-building only.
Don’t Use Duplicate Content
When approaching websites for guest posts, make sure your content is original. Uploading the same content or even rephrasing and uploading it on multiple websites comes under duplication. And Google hates duplicate content and can penalize you for the same. So, create fresh content always for long-lasting results.
The e-commerce domain is quite competitive. According to WPForms, there are around 12-24 million e-commerce websites across the globe, with more popping up every day. However, link-building can help you stand out and attract more organic traffic. So, what are you waiting for? Follow the above-mentioned link-building strategies to boost your website’s ranking and revenue.
Should you do link-building for small e-commerce sites?
Link building is an important strategy for eCommerce sites of all sizes, big or small. By using the right link-building tactics, even small e-commerce sites can get backlinks from high-authority websites. and this can help boost traffic and sales allowing small businesses to expand.
E-commerce Link Building is still working for e-commerce brands in 2023?
Yes, link building is an effective way of getting high-quality backlinks from high-authority websites. This gives e-commerce brands a chance to appear in the top search results on search engines, leading to more traffic and, thus, sales.
Why do link building from relevant websites?
Links are one of the major factors responsible for your Google ranking. Google looks at links as “votes of trust” and uses them to determine if your page is relevant to the query users are submitting. If your website backlinks come from irrelevant or low-authority websites, your link profile will become weak. And this will reduce your chances of your website appearing in the search results.
However, if you get backlinks from relevant websites only, your link profile will become stronger. High-authority websites give a stronger signal to Google about your website’s relevance, which means better ranking.
How to get more traffic on E-commerce Website?
There are multiple methods using which you can attract more traffic to your e-commerce website. However, you should get started with search engine optimization. When you start getting results, you can opt for other methods, such as paid ads, influencer marketing, content marketing, and more.
Is link building good for SEO?
Link building is one of the top SEO tactics marketers use. By building links, you win a vote of trust from Google, leading to better search ranking and organic traffic. And that’s what SEO is all about.