Link Building Mistakes To Avoid According To SEO Experts

Craig: Be careful who you listen to; a link is a link regardless of what anyone says. The second mistake is that people think only organic link-building can benefit them, but it’s not the case. So, you can use the practice of buying links. The third mistake to avoid is over-depending on automation. 

Barry: According to Barry, thinking about Link building is the biggest mistake. One must focus on writing content that people like. One must think about generating a user base instead. 

Dan: First, avoid using bad anchor text. Second, missing the bigger opportunities in Link-building like building relationships. The third mistake is measuring results by link matrix, not traffic and marketing matrix. 

Neal: The first mistake to avoid is doing link building just for the sake of link building. Google today is smart; it looks for the relevance of the website.

Second, avoid the use of automated software. It is important to build relationships. Try to communicate in a personalized way. The third mistake is always getting backlinks to the product pages. 

Andrea: The first mistake is forgetting that link-building is all about share-worthy. The second mistake, according to him, is paying links and overdoing links.

The third mistake is wasting time on link-building that is not coherent with the overall digital strategy. 

Chuck: First, try to avoid the time and effort of learning the old tactics that may work previously but are not useful for the current times. The second mistake is to stop expecting quick results. The third is expecting high conversions, don’t have unrealistic expectations.  

1. Violating Google’s link quality guidelines
2. Worrying too much about DA
3. Buying links without knowing where they will be posted

When it comes to links, everyone seems to want to get a “do follow” link and they’re concerned over “nofollow”. Or they’re concerned about getting a “high DA” link or something with a similar metric. In the case of nofollow versus “do follow”, it’s more important to get a link from an on-topic page to your site, and especially one that gets traffic and clicks.

I don’t measure “domain authority” at all, so I look for ‘on topic’ pages that are going to link to the site, and where on the page the link will appear. When it comes to an overall link profile, beginner SEOs need to look at the anchor text of links pointing to the site. Oftentimes there is an “over optimization” of exact match anchor text. It’s better to look for branded anchor text links that contain your keyword. For example, I’d rather get a link with anchor text of “Hartzer Consulting SEO Expert” than “SEO Expert” since the first is branded anchor text.

It’s okay to have a “few” exact match anchor text links but the majority of the anchor text should not be an “exact match”.