SEO Trends Of 2023: Top Experts Predictions You Should Consider

Craig: It is difficult to predict the trends for 2023, but one trend will surely be In 2023, and it will be – more focused on the quality of the content. 

Barry: There are User Interface and SEO strategy changes, and you may see many other changes and updates by Google to improve search quality. However, it may hurt SEO rankings. You may see the increasing importance of video-related content in Google search, and eCommerce will also grow.

Neal: SEO trends of 2023 will be high-quality content; it is an evergreen trend of SEO. Another trend is using tools that can help you build content. 

Dan: You can see Google’s disruption in 2023; in simple terms, Google will get competition in the search engine. And Search will get more visual, so paying attention to image optimization will become important. Apart from it, AI-generated content is going to gain pace. 

Andrea: First – AI-generated images and AI-generated textual content. Second – The search will become conversational. And, third – SEO will become a more important channel due to probable recession. 

Chuck: Machine learning and Artificial intelligence will play a major role in 2023. And quality content will be ruling in the upcoming year. 

The most important trend to focus on is the fact that Google itself is taking up more and more real estate with various SERP features and new ways to explore search results (Journeys, Stories, Short Videos, interactive SERPs, etc.) While there isn’t much to be done about this from an SEO perspective, it’s important to monitor CTRs to see how your site can stay competitive.

Google is also hyper-focused on Google Shopping, so it’s important for eCommerce sites to focus on all the features available in Merchant Center. Also, Google is doubling down on visual/image search – through Google Lens and Multisearch, Google is offering new ways of answering users’ questions, and it will be important for sites to learn how to capitalize on visual and interactive searches.

Lastly, the rise of TikTok is worth paying attention to – if younger searchers are starting their searches directly on TikTok, this could shake up the SEO industry and how brands position themselves organically.

The biggest trend should be SEOs paying attention to building a company’s brand, paying attention to the Knowledge Graph, and getting the company into the Knowledge Graph, and the company’s main employees (typically c-level employees) to have their own Knowledge Graph entry.