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A Year in Review: Link Publishers’ Statistics For 2023

Welcome, digital marketing enthusiasts and SEO savants!

Amidst the constant Google algorithm updates and emerging trends of SEO and digital marketing, 2023 has been a remarkable year for Link Publishers, the go-to marketplace for SEO professionals and digital marketers. Today, we’re here to take a moment to reflect on the incredible journey of 2023 by sharing some key insights and trends that we observed through our bustling marketplace. 

From the most searched website categories to the hottest domains for guest post orders, this comprehensive data and statistics unveil the trends, preferences, and growth trajectory within the digital marketing industry. These fascinating statistics will also help you know what trends and topics will have higher chances of getting the most rankings and traffic in the upcoming year 2024.

So, let’s dive in. 

The foundation of any successful digital marketing strategy lies in understanding user behavior. For example, the data on the most searched website categories in 2023 provides valuable insights into the online interests and preferences of internet users. The user’s interest can vary from finance and beauty to education and digital marketing.

In 2023, we saw a clear emphasis on professional and financial well-being in online searches, with business topping the charts with 763 searches. After this, real estate, technology, and finance follow closely with a high search volume, further highlighting the desire for stability and growth in these critical areas. Surprisingly, digital marketing has the lowest online searches throughout the year. 

Most Searched Website Categories of link publishers

Guest Posting Hotspots: Where Marketers Flocked in 2023

In 2023, guest posting remained a popular strategy for enhancing online visibility and authority through various website categories, including technology, business, and cryptocurrency. However, the data reveals that the general category dominated the marketing landscape, with a phenomenal 88% of guest post purchases. 

Apart from these three, other popular categories were CBD/Marijuana, Casino, and Cryptocurrency. These types of categories have a mix of various topics, trends, and subjects that cater to specific interests and demographics. Guest posting in these niches was highly beneficial for businesses targeting a particular audience within these specific domains.

top categories guest post purchases of link publishers

Top Months & Weeks: Peak Seasons for Guest Post Orders in 2023

The flow of guest post orders throughout the year provides valuable insights into which time of the year has the highest number of orders placed by users. Through deep introspection, we found out that the holiday season wasn’t the only time for most of the order placements in 2023. 

To understand this clearly, let’s take a look at the monthly and weekly data. 


As usual, November and December got the highest order counts with 1127 and 999, respectively, but May and August also saw a significant surge with 1061 and 960 orders. This suggests that strategic backlink building with dynamic planning, product launches, and seasonal campaigns throughout the year is vital.

Months with highest guest post orders in 2023 of link publishers


When we looked further into the data for 2023 on a weekly breakdown of guest post purchases, we noticed some interesting patterns. Let’s take a microscopic look to get a more detailed analysis of when orders spiked in the year. 

Take a look at the data below; it shows that the fourth week of any month consistently outperformed the rest. Week 4 claimed the top spot with 2830 orders (26.14%), followed by Week 2 with 2564 and Week 1 with 2192. This hints that marketers should focus their efforts during specific weeks and tackle link-building tasks early in the month while tracking the online activity of the users. 

The busiest order weeks of the month

Dofollow or Nofollow backlinks: which is most beneficial? 

This debate has been going on for quite some time, so what happened in 2023? 

Dofollow emerged as the clear victor, claiming a massive 10593 purchases over nofollow with 216 orders. This signifies the enduring preference for links that pass on authority and contribute to higher search engine rankings.

Most popular backlink type in 2023

Domain Domination: Hottest Domains For Guest Post Orders In 2023

Now, let’s move on to the website domains, as they play a pivotal role in the success of guest post strategies. On our marketplace, the trusty .com extension still reigns supreme, with a staggering 9030 guest post orders. This was followed by .net (525), .org (412), .uk (372), and .in (105). This data demonstrates the growing preference of online users for diverse backlink profiles instead of relying on a single domain.

Hottest domains for guest post orders in 2023

Authority Acclaim: Websites with the Highest Domain Authority Range

All the SEO experts and digital marketers know that domain authority matters a lot! This is a crucial metric for evaluating the credibility and influence of a website. In 2023, the most preferred websites for purchasing guest posts fell within the 40-50 domain authority range, with 5,500 orders.

This statistic shows a balanced approach, seeking a mix of authority and accessibility. Users definitely understood the importance of high-quality backlinks for effective SEO strategies; that’s why they preferred websites in a similar DA range.

Top selling website doamin authority range

The backlink building through guest posts witnessed a preference for specific websites, such as and, with 124 and 81 total guest post placements, respectively. This data suggests these websites secured a high level of trust and efficacy among people looking for high-impact guest post opportunities and authentic backlink building in 2023.  

Other go-to platforms for digital marketers and businesses were (75), (73), and (71). These statistics underscore the strategic utilization of industry-specific platforms for backlink building, with a focus on technology and digital health niches. This refined selection of websites indicates a targeted approach, aligning backlink building efforts with the relevance and authority of specific online platforms. 

Beyond Guest Posts: A Diversified Digital Marketing Mix

Diversification in digital marketing services was evident in user preferences. While guest posts were the most popular order category, users also embraced other services offered by Link Publishers. Link insertion has 1306 orders, and guest posts with content writing have 208 orders, showcasing the demand for comprehensive link-building solutions. These 2023 marketplace statistics highlight the diverse digital marketing approach to content strategy. 

Most popular order categories among users

Link Publishers Marketplace has quickly established itself as a go-to platform for digital marketers and SEO professionals seeking high-quality backlinks. Since its launch in 2021, it has witnessed impressive growth, attracting an increasing number of advertisers and publishers.

From 1009 advertisers in 2021 to 2185 in 2023, and from 3345 publishers to 4243, the data reveals that the Link Publishers community has a steady rise in the user base interested in opportunities for building high-quality backlinks. This shows a growing recognition of the platform’s value in securing authoritative backlinks for website optimization. 

Amazing users joined our journey

Also, it indicates the marketplace has successfully positioned itself as a leading marketplace for individuals seeking effective and collaborative solutions for their digital marketing and backlink-building needs

Link publishers also focus on fostering a thriving community focused on optimizing online visibility and SEO strategies.

Now, let’s take a close look at Link Publishers’ growth over the years. 

Link publishers, who manage guest post placements on various websites, have a promising start with 2774 orders, along with connecting advertisers and publishers for backlink-building purposes. However, it experienced explosive growth through online marketplaces by 2023, with an impressive 10828 orders. This translates to a staggering growth of nearly 300% in just two years! 

This significant increase in orders from Link publishers suggests a growing recognition and adoption of the platform within the digital marketing industry. 

The growth trajectory of link publishers over the years

The data clearly shows that, over the years, marketplaces have become the go-to solution for client outreach. 

Good gone are the days of manual negotiations and outreach struggles; today, the marketplace is an all-in-one solution as it offers convenience, efficiency, and scalability! It not only streamlines the process but also shows quick results, ensuring mutual benefit for both the marketplace and users. 


As we delve into the statistics and trends that defined 2023, it’s evident that Link Publishers has solidified its position as a leading marketplace in the digital marketing industry. The dynamic preferences, strategic peaks, and consistent growth signify the platform’s ability to adapt and cater to the evolving needs of its users. The year in review is not only a reflection on the past year but also a roadmap for the future, guiding marketers and SEO experts toward effective strategies in the ever-changing landscape of digital marketing.

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