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A Guide To SEO Competitor Analysis

SEO competitor analysis is a useful research technique that helps to achieve all your goals. It is the practice of analyzing the strength & shortcomings of your and your competitors’ SEO. 

Today, more than 65% of online searchers click the top 5 results provided by search engines. Thus, getting a top spot in the web results has become very important. 

One can achieve a top spot by creating good content and adopting a suitable SEO strategy. But still, many of the websites face difficulty in getting traffic. It simply means that the whole traffic goes to their competitors because they are doing well in SEO. 

What Is Exactly SEO Competitor Analysis?

SEO competitor analysis is researching the core competitors to know the keywords, content strategy, and other SEO metrics. 

When your competitors succeed, you can just research what content, links, and keywords they are using. 

  • A competitor analysis can help you with the following:
  • Compare your SEO efforts currently.
  • Identify the areas where your SEO approach requires improvement.
  • Identify any shortcomings or weak points of the opposition.
  • Discover your competitors’ winning strategies.

Why is SEO Competitor Analysis Crucial?

Doing competitor analysis helps you get an idea about the total industry, competitors, keywords, and many other things. 

If you are ranking well in the keywords’ web results, then it is important to maintain that position. You can do it by keeping track of the keywords. 

How to do Competitor Analysis?

Let’s see the steps involved in the competitor analysis:

Find your competitors

Websites that rank for the organic search terms you are also vying for are your SEO rivals. This implies that your SEO rivals will vary depending on the topic.

Before optimizing your web pages with the keywords, you need to know who you are competing with. Here, the role of competitor analysis comes in. 

The best method of knowing the SEO competitor analysis is by looking at the data.

There are many tools outside that can help you find SEO competitors. One such tool is ‘Uber Suggest,’ which can help you. But remember that Uber Suggest is a free tool, so their services can be limited. Another tool you can use is – Ahrefs, which is more advanced but a paid one.  

The simple and manual process to find your competitors is as follows:

  1. Input the target keyword in Google.
  2. Put the outcomes in a spreadsheet.
  3. Identify the ranking domains.
  4. Use the first three steps for different keywords to get more relevant results. 
  5. Combine all the results in a sheet
  6. Determine which domains are most prevalent and in which positions.

Use the above steps for each product, service, and content. 

Conduct page analysis

In the second step, you must look at the best-performing pages of your rivals’ websites. And also, the performing keywords. 

This step of your opponent’s Search engine optimization investigation is tied in with finding catchphrases on a contender’s site that they are positioning for; however, your site isn’t.

At the point when you find the catchphrases pertinent to your site, you can make a page positioning these watchwords. By this, you can direct people to your site rather than the contenders’ site.

Focus on keywords having high ROI

A reputed business website can rank for many keywords, but you don’t need to pay focus to each of them. Instead, focus on keywords that can bring you more profit. 

Consider your well-known product or service and concentrate your efforts on ranking for terms that will increase the number of leads you receive for that particular product or line. You can also create unique content for your customers.    

Finding the gap between your competition and the audience and then filling it is the foundation of a strong competitor study.

Design & execute a content plan

Now as you have collected the data, you need to design the SEO competitor analysis report. As per this report, you can design your own content plan. Start by generating ideas about the keywords and content and keep them in a simple spreadsheet. You can also use a tool like Ahrefs. 

A built-in feature of the Ahrefs competitor analysis tool allows you to add certain keywords or content suggestions to a list so you can keep them in a spreadsheet and quickly produce an SEO competitor analysis report.

Track the progress

You must monitor the development after adding new material or re-optimizing existing content. If you want to determine whether your competitor analysis method was successful, you must regularly assess your keywords and provide an SEO report on your competitors.

Use an SEO competitor study template to cover all the bases.

There is not just one way to do the competitor analysis; there are many ways.

One way to do the competitor analysis is by having an SEO competitor analysis template for your guidance. When you have a ready-made document with you, you can be quickly organized with your SEO competitor analysis project. 

By having an SEO template, you can create a more accurate report that too quickly. 

When Should You Do Competitor Analysis?

With the new changes in the Web optimization calculation and the ascent in the opposition, you can’t disregard the contender examination.

It is significant for organizations in the ongoing period.

You should routinely dissect your rivals to know where you are as of now contrasted with your rivals. It will likewise assist you with understanding where the room for improvement is. 

Here are some crucial actions and occasions you should never miss while conducting an SEO competitor study.

Planning content

Figuring out the thing your opponents are doing effectively and afterward enhancing it with your unique twist is a dynamite procedure to expand your pertinence in web search tool results.

One can likewise utilize the Search engine optimization contender examination to know how much exertion is expected to grow out of your rivals for a particular subject.

Writing content

By creating relevant and useful content, you can make sure that the content you are providing is valuable and relatable to the search intent of the users. 

When the ranking drops

When you go down in the rankings, it becomes crucial for you to understand the reason behind it. 

The SERPs are not changing for your page.

Serious investigation can show you where there are open doors for streamlining on the off chance that your page is slowing down and isn’t among the top indexed lists.

If SERPs have changed

If another website has outgrown you for the top position for any particular search term, it becomes important to use competitor analysis to know your strengths. 

Technical SEO Competitor Analysis

When it comes to the SEO competitor analysis process, there are 3 major elements – keywords, content, and technical SEO.

We have already covered the importance of keywords and content; now, we will focus on technical SEO auditing. It involves comparing the technical aspects of your website to those of your rivals and ensuring you fill in any technical SEO gaps that could cause your rankings to drop.

Following are the important SEO elements that you need to analyze:

Internal linking

Internal linking assists search engines in finding, indexing, and understanding the pages on a website. Google uses unique, descriptive, and anchor text for internal links. 

A strong internal linking structure aids users and search engines in navigating the website in a better way. It is suggested to link the crucial pages that you want to rank for on your website to give an additional link authority to that page. 

Website structure

How a site is structured affects how users interact with it and how easily search engines can crawl it.

A good website should have a simple and clean structure that enables easy crawling. 

It is also important to examine how far your key target pages are on your website. 

Ideally, it should take at most 4 clicks to reach the important pages from the homepage. 

Page speed

The speed of the website is very important. Today, people don’t have much time; if your webpage takes more time to load, then your visitors of customers may switch to your competitors. Thus, page speed is an important SEO element

The ideal page loading speed is less than 2 seconds. 

SSL certifications

It is important to have HTTPS protection for your website. Search engines always prefer websites that provide a secure browsing experience for their users. HTTPS secure encryption is an important ranking factor and will prevent a website from getting a ‘Not Secure’ label attached to the page next to the web results. 


Today, most people access the internet on mobile, and thus your website must be mobile-friendly. If your webpage does not load properly on mobile or loads slowly, you may lose many of your customers. Thus, any business serious about getting online results should create a mobile-friendly page. 


At last, we would say that SEO competitor analysis is very important in the current era. In this tough competition, conducting SEO competitor analysis can give you an advantage and put you ahead of your competitors. We have also given the steps to perform the SEO competitor analysis, which you can use for your website or business. 

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