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Bing SEO Guide: How To Increase Bing Search Traffic?

Do you wonder how to do SEO for Bing?

Well, this blog will suffice all your needs. We often talk about Google and how we can do the best SEO, so all the content we create for that search engine platform ranks better. But unfortunately, Bing doesn’t get a lot of attention. 

So, we are going to talk about Bing SEO today. Yes, you read it right: SEO for Bing. But before we dive in, let’s explore some interesting facts about Bing. 

Well, Bing is the second largest search engine in the world. Bing also powers Yahoo!, which is the third-largest search engine platform. So, you can now understand how crucial is SEO Bing. And as you read on, you will be clear about how to do SEO for Bing?

As the statistics say, Bing has taken over approximately 6.5% of the global search market in July 2020. In every discussion about search engines, we mention Google, and it is now an unavoidable fact! But the industry’s big name is not the only one in the market.

The Bing Search Engine can also send huge traffic to your website. Google SEO shouldn’t be your principal focus; Bing also has a remarkable position. So, there is a huge significance of Bing SEO analyzer, Bing keyword tracker, etc. Ideally, the entire concept of Bing SEO is crucial to make the most out of this search engine platform.  

When you see that the Bing search engine shares less than 10% of the entire global market, you might think it is very low. But it translates to millions of people. So, don’t you think it is worth looking for how to do SEO for Bing? 

Some other appealing statistics about Bing are responsible for 1/3rd of online searches in America, talking about the direct searches and the searches performed through Yahoo! and AOL. What’s more, Bing also controls about 13% of the desktop search engine market in the United States of America. 

So, you should be clear by now on why you need to start Bing monitoring now and focus more on Bing keyword rankings

Let’s dive into how to do SEO for Bing now.

This is not rocket science; it’s simple. All you need to do is follow the right Bing SEO tips to optimize your content correctly for the Bing search engine and boost your chances of ranking on the first page of the search engine. 

They are: 

Just like how Bing rank tracking is important, so are the backlinks. Having just a few inbound backlinks from high domain authority and trusted websites is enough to take your website to the top of Bing. 

So, if you think you need to attain more and more backlinks to make the most out of Bing SEO, you are not right. Go less, go great – This is the winning formula to get higher rankings for your website on Bing. 

Rather, you should concentrate only on high-rank websites. Also, Bing accepts unique, engaging, and high-end content with the right keywords. So, the Bing rank tracker and Bing keyword tracker play a major role here. The former should be used after publishing your content, and the latter needs to be used before doing so. 

There are two main types of backlinks that the Bing search console prefers:

  • Organic links from relevant, high-quality, and trusted websites that attract real people to your website. 
  • Bing considers links from old domains as this search engine platform believes old is gold. 

Moreover, you need to remember that Bing doesn’t like reciprocal links, paid links, link schemes, or links directed from hacked websites. If you consider any such form of links as you monitor Bing SEO, your website will be delisted from Bing. 

Some important factors that you can witness if you use the platforms like UberSuggest while collecting backlinks for yourself and that can help you rank better in Bing are:  

  • Source Page Title and URL 
  • Page Score
  • Anchor Text
  • Link Type
  • Domain Score 
  • First Seen
  • Last Seen 

Below is an example:

Gain Your Expertise in On-Page SEO 

Google might have transformed its search algorithms to make them more sophisticated now, but Bing still believes in some classic ranking factors considered for ages. We have discussed below a few factors among them that matter:

A. Exact Match Domains 

When you search for a specific phrase on Google, you get both kinds of results; sponsored results and knowledge graph results. However, when it comes to Bing, if you do the same search, it will only trace the exact matched domain with your inquiry, and this search engine platform will consider this as one of the most crucial ranking factors. So, while doing Bing SEO, you need to keep that in mind. 

B. Exact Keyword Use

Just like how considering the exact domain plays a significant role in successful Bing SEO, using the same keyword also has huge importance. You need to use the perfect keywords in your H1 and H2 tags. Bing prefers this more when compared to context and semantics. 

However, it is recommended to use keywords naturally in your content. Also, you need to keep in mind using the same keywords in the alt tags and meta description. This will help you rank better in Bing.  

A perfect pairing of a unique and compelling title and a good meta description can take your Bing search engine rankings to the next level. Here, using the tools like Bing keyword position tracker and Bing keyword rank checker can help you find out the best keywords and use them in your content. It will help you rank better in Bing.

Social Media Impacts Bing SEO 

We have already seen an official statement from Bing saying that social shares mean a lot for them to understand if a specific page is popular among users or not. It is a major parameter that you should take care of to monitor Bing organically

So, while SEO for your website on Bing, you need to make sure that your content is actively shared on social media. It will impact your rankings on that search engine platform. 

Make the Most Out of Bing Webmaster Tools 

If you want to improve your Bing SEO, you need to leverage the webmaster tools. Make sure you are setting up your website inside those tools. Having access to Webmaster Tools, you can easily find the right keywords your website is ranking for, indexed backlinks, spammy links to disavow, and more. 

So, what are you waiting for? 

You need to sign up for a Bing webmaster tool account and add your website to it. Also, when you are using a webmaster tool, you can submit a sitemap and subscribe for different alerts about your website. 

You can verify your website by placing an XML file on your web server, copying a meta tag to your website, or including a CNAME record to your DNS. Once you have done the required verification, you will be able to see a dashboard with some critical details about how Bing is considering your website.

Next, you need to follow the relevant guidelines, and you will surely be able to rank better in Bing.  

Curate Amazing Content on Your Website 

If you want to get a higher rank on Bing, you need to make sure that you publish content on your website which is scannable, readable, trustworthy, and researched well. Moreover, just like how Google prefers visually appealing content, Bing is also the same. If you want to do the best SEO for your website to rank on the first page of Bing, use many relevant images to illustrate your thoughts and message perfectly through your website.

Focusing on quality over quantity is the key when it comes to Bing. If you have been trying to publish full content on your website by splitting your longer blogs into several short ones, you are doing it wrong! According to the latest Bing update from 2020, the ideal length of a blog post should be between 2,100 – 2,400 words. 

This gives scope to you to discuss a topic with full authority. So, if you want to rank your website highest in Bing, you need to ensure that you are creating highly informative, high-quality blogs. But of course, you should not fill your content with absurd fluff to make it long. The Bing algorithms are smart enough to identify them and ban your website. 

Link Publishers is not just your #1 guest post marketplace. Our expert SEO team will be able to give you the most effective answer for how to do SEO for Bing. If you collaborate with us for Bing SEO, our SEO team’s sharpened skills can help you make your website #1 on Bing for your targeted keywords. 

So, when you next buy guest posts, make sure you are opting for our SEO services with that so that we can help you rank your guest post at the top of the search engine. What’s more, our guest post services are very effortless. All you need to do is sign up with us, and you will be able to use our top-notch guest posting services with just a few clicks.

However, Link Publishers also offers high-end content writing services. You can hire a content writer from us, and their amazing writing skills can help you get excellent content each time. 

The Bottom Line 

SEO for Bing and Google are almost the same; they are not very different. Both Bing and Google prefer premium quality content on their search engines. But we have seen in this blog that a few specific aspects need to be given more importance in Bing. One of them is considering on-page SEO as a prominent factor to rank your website better on Bing. 

So, now you know how to do SEO for Bing. What are you waiting for? Let’s get started and optimize your website for Bing in the best possible way and drive more organic traffic.

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