How to Get Natural Backlinks to Improve Your SEO (Top 10 Ideas)

20 Sep 2024

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Do you want to gain more backlinks naturally? Well, this article is for you!

Acquiring backlinks can be the lifeblood of your SEO because they stand as the “vote of confidence” that makes your website trustworthy and credible. And by gaining high-quality backlinks, your SEO will also improve:

SERPs Ranking
Help in Indexing New Pages
Boosts Credibility
Increase Referral Traffic
Improve Marketing Strategy

To gain these benefits, continue reading to learn the ten natural backlink ideas to improve your SEO and aid business growth!

1. Create High-Quality, Shareable Content

Content is king in the SEO industry because quality outputs can help your website rank higher in the SERPs.

If you want shareable content, you must produce high-quality outputs that attract experts, journalists, and industry experts to link your web page to their website. Your content includes blog articles, infographics, and media formats like videos or podcasts.

👉 Pro Tip: As a business owner, you can hire professional content creators like writers and graphic designers to help you produce content that can attract the attention of a wider audience.

2. Guest Blogging on Reputable Sites

Part of link building is email outreach for guest blogging. You will build professional relationships with other industry experts to generate backlinks and increase brand awareness.

You can do this by crafting a professional email to webmasters to write an article to improve your backlink SEO. Also, remember to include the reason why you intend to work with their brands.

👉 Pro Tip: In the March Core Update 2024, Google values quality over quantity regarding links. So, when looking for guest posting sites, avoid low-quality websites to prevent penalties.

Nowadays, people of all ages like to use social media, including millennials! For this reason, you can utilize social media to distribute content and target different groups of audiences.

Sharing content on your social media platform can promote your output and encourage other users to link to or repost your content. This can indirectly help you build backlinks as your content has more exposure.

👉 Pro Tip: To expand your reach, utilize different platforms like Facebook, LinkedIn, Twitter, and Reddit. You can engage in discussions to answer questions and interact with your followers.

4. Create “Linkable” Resources (Guides, Tutorials, and Toolkits)

People love to cite sources with linkable content like guides, tutorials, or toolkits. Hence, you can include this in your content marketing strategy.

Aside from making high-quality content, you can also create helpful outputs or offer tips to your followers. You can create articles like “10 Tips to Acquire Backlinks or A Beginner’s Guide to Backlink Audit.” These articles will attract content creators to use your articles as resources.

👉 Pro Tip: Keep updating these resources to maintain relevance and include trendy information to gain more attention.

5. Build Relationships with Influencers in Your Niche

Indeed, networking with influencers can lead to natural backlinks because they promote your brand/services through their pages. Hence, people will comment on their blog posts, share their content, and increase their followers.

👉 Pro Tip: To stay consistent with your business goals, look for influencers relevant to your brand image and offer to collaborate with them to produce trendy and relevant content.

6. Leverage Broken Link Building

Yes, you can turn broken links into more opportunities!

You can use tools like Ahrefs or SEMrush to find broken links and strategize to turn these errors into opportunities. One way to do this is to offer a relevant replacement link from your site when contacting webmasters to increase your backlink acquisition.

👉 Pro Tip: If the webmasters are unresponsive, it’s better to disavow the links to signal search engines to ignore the broken link. This can prevent the link quality from being affected.

7. Join Media Interviews and Participate in Expert Posts

As a business owner, you can improve your credibility by attending interviews and contributing to expert posts.

Being included in a roundup of experts can earn you a backlink because they can use your quotes and insights for interlinks in their articles. Hence, you can attend interviews when journalists invite you, helping you leverage media to aid brand expansion.

👉 Pro Tip: Remember to build relationships with journalists and other media practitioners so they can always include you in roundup posts on your industry.

8. Participate in Online Communities and Forums

Aside from joining media interviews, you can also participate in online communities and forums to share insights and tips to help other business owners. On top of this, it can also increase backlinks because people can use your quotes as an interlink.

One thing you can also do is join Quora or Reddit. Both are niche-specific communities where you can post and interact with other followers who are interested in trying your products or services.

👉 Pro Tip: Avoid spamming and focus on building genuine relationships to offer your help. Indeed, only comment when it’s relevant to your services or products to show credibility.

9. Reach Out for Mentions in Lists (e.g., Top 10, Best of)

When websites compile lists of the top products or best services, you can extend an extra effort to reach out to the authors and include your business or brand.

This is an excellent opportunity to gain backlinks because you are included as one of the best service providers, making your brand linkable to other content creators. You can do this by contacting the writers politely and explain why you should also be featured.

👉 Pro Tip: Of course, when reaching out to the writers, you need to have a compelling reason why your products or services deserve to be included.

10. Get Featured on Podcasts or Webinars

There are many media formats where you can promote your brand, but one thing you can also utilize is podcasts or webinars. You can be a guest on any podcast show or be a speaker at a webinar that can improve brand presence.

While joining the programs, you can provide valuable insights or expertise in your industry niche to prove your credibility and knowledge, which can demonstrate that your brand is trustworthy.

👉 Pro Tip: After participating, follow up with the host or event organizer to ensure a link to your website is included in the show notes or description

Increase Backlink Acquisition Naturally!

Backlink acquisition requires hard work and patience, but luckily, you can increase your link acquisition naturally, making the process less complicated. If you want to boost your link quality, follow the ideas above, which can help you with your next SEO strategy. Use this article as a guide when implementing your new backlink techniques.

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