If you’re an online business, you must’ve heard about SEO and the benefits it brings. However, the majority of small businesses are unable to leverage SEO because they think it’s not affordable.
If you’re one of those businesses, let us assure you that SEO can be affordable. All you need is a little research, and you can find high-quality, affordable SEO service providers. And this blog is there to help you attain that.
Furthermore, we’ll discuss why affordable SEO services for small businesses are important, how they’re different from cheap SEO services, and how you can find a reliable yet affordable SEO service provider. So, read in full.
Why is Affordable SEO Important for Small Businesses?
SEO is crucial for any business with a website, regardless of the size. After all, SEO helps improve search rankings and drives high-quality, organic traffic, which improves the chances of making sales.
However, for small businesses in particular, it’s logical to focus on affordable SEO. Here’s why:
Affordable SEO Services Save You Money
The majority of small businesses, especially when starting out, are tight on budget. They may want to spend more on the operations side of the business, leaving less budget for marketing or SEO services.
However, without SEO, it’s hard for businesses to survive, considering how fierce the competition is. That’s when affordable SEO services for small companies come into the picture.
Small businesses can opt for affordable SEO services, improve search ranking, get organic traffic on their website, and boost sales without breaking the bank.
You May Not Need All SEO Services Initially
Small businesses often fall trap to the fact that quality services are always expensive. While it may be true in most cases, affordable services can bring great results, too.
In addition, affordable SEO services provide everything you need, nothing less or more.
On the other hand, if you hire a premium SEO agency, you may have to pay for the services you don’t require as a small business.
Moreover, you may have to wait several months to see results. So, you might end up investing a lot more than you actually need to for the same results.
Easy Trial and Error
There’s a lot of trial and error when it comes to SEO, as Google’s search algorithm changes quite frequently. And it can take months before you crack the code and boost your search ranking.
However, if you go for a premium SEO company, you’ll have to shell out thousands of dollars for the results that you could have achieved by spending a few hundred.
In a nutshell, small businesses should opt for affordable SEO services when starting out. You can always invest more in comprehensive SEO services as your business scales.
Affordable Vs. Cheap SEO Services: What’s The Difference?
Many small businesses confuse affordable SEO services with cheap ones. While they sound similar, there’s a huge difference between cheap and affordable SEO services:
Affordable SEO Services
Affordable SEO services are the ones that offer your business quality results but come at a price you can afford.
However, what’s affordable depends on how big your marketing budget is. For some companies, spending $ 5,000-$ 8,000 is fine, while others may have just $500-$ 1,500 to spend each month. Whatever the case, affordable services come at a reasonable price and drive value for your business.
Cheap SEO Services
Cheap SEO services, on the other hand, are different. The word cheap signifies extremely low-cost SEO services. Businesses can take such services for just $100 a month or even less at times.
While any business, even with the smallest marketing budget, can afford these services, there’s hardly any positive ROI.
That’s because cheap SEO service providers use obsolete techniques and execute the same SEO strategies for every business. This leads to a waste of time, money, and effort.
So, what should you choose?
If you’re serious about taking your small business to the next level, you must opt for affordable SEO services. You may think you’re saving tons of money by hiring cheap SEO service providers, but you won’t get anything in return. So, choose carefully.
Types of Affordable SEO Services for Small Businesses and Companies
Here are the top SEO services you need to include in your SEO strategy for the best results:
Before you create an SEO strategy, it’s essential to determine where your website stands. To know how strong your website’s SEO is, you need to perform an SEO audit.
A comprehensive SEO audit looks at all aspects of your website, from technical, off-page, and on-page SEO to your search engine ranking and conversions.
Other reasons why an SEO audit is essential include:
1. Algorithm Updates and Webmaster Guidelines
Search engines regularly update their algorithms to improve the search results. With an SEO audit, you can determine if your website is in line with the latest algorithm updates.
In addition to algorithm updates, webmaster guidelines are also changing. And an SEO audit helps you stay compliant with them.
2. Meta Data (title and description)
Meta descriptions and title tags are what visitors notice first when they see your website in the search results. With an SEO audit, you can ensure meta descriptions and title tags are optimized for maximum conversions.
3. Outdated or Duplicate Content
SEO audit helps you discover outdated or duplicate content on your website. Removing such content is essential as Google hates it and favors fresh & original content.
Once the SEO audit is done, you can view an accurate picture of your website. This way, creating a strategy becomes easy.
Keywords are the words internet users use to search for things on search engines. Let’s say you’re looking for “car dealerships near me.” Here, “car dealerships near me” is a long-tail keyword. Look at the below example:
The above results showed up because these websites are optimized for the keywords I searched for.
Keyword optimization is the process of researching and optimizing keywords for search queries. When your content or website is keyword-optimized, the probability of your website appearing higher in the search results increases. And when your business ranks higher, the organic traffic increases, which further boosts sales.
Technical SEO is one of the most important aspects of an SEO strategy that happens in the backend. Primarily, technical SEO involves page speed optimization, caching, URL structure optimization, content, site architecture, canonical tags, and more. All these processes bring the following benefits:
1. Better User Experience
Technical SEO helps improve your website’s speed, reducing the overall loading time. This further improves the user experience and reduces the bounce rate, leading to more conversions.
2. Content Issues
Technical SEO helps you detect/remove issues such as duplicate content that can impact your website’s authority.
3. Cater to a Wider Audience
Technical SEO helps you make your website mobile responsive, allowing you to cater to a wider audience.
4. Better Search Engine Visibility
Technical SEO makes your website more indexable and crawlable for search engines. This gives you a chance to rank higher in SERPs, boosting organic traffic.
All in all, technical SEO is essential to maintain good overall health of your website.
Content marketing is the heart of your SEO strategy. Without content, where will you place the keywords? And how will your potential customers find you?
Content marketing involves creating and sharing high-quality blogs, articles, and social media posts with the intention to genuinely help the readers.
This content includes optimized keywords potential users are searching for, which boosts the overall search ranking and makes your business easy to discover.
In addition to boosting your visibility, your content can also win you backlinks from high-authority websites. However, for that to happen, your content must be high quality and insightful.
With millions of videos being uploaded on YouTube, Instagram, and TikTok, it’s only logical to invest in video marketing. Video marketing involves creating high-quality long and short-form videos on different topics relevant to your niche.
Video marketing helps businesses reach a wider audience and explain their products/services effectively. In addition, videos with keyword-optimized titles and descriptions improve overall search ranking, boosting organic traffic.
Backlinks are a key factor Google considers for ranking a website. They’re links that take a visitor to your website from a different website. Backlinks, coming from high authority websites, act as a vote of confidence for search engines, making your website more relevant and dominant in the search results.
While link building boosts your search ranking, it’s a tough process. For instance, one way to build links is by guest posting.
However, you need to find a website in your niche that accepts guest posts and then email them. Only if they accept your guest post (the success rate is low) will you get a backlink.
A more efficient method of building backlinks is hiring a link-building company like Link Publishers. Link Publishers offers a guest post marketplace where you can find 60,000+ websites in every niche. You can choose a website with high DA and PA from the pool, upload a content piece, and get a backlink.
Even if you don’t have a content piece, you rely on Link Publishers. They have a team of top-notch writers who’ll craft content for you, which you can upload and purchase your backlinks. This method is affordable and extremely efficient and offers a high success rate.
However, you can also try other methods of link building, such as commenting on forums, niche edits, creating product reviews, etc.
Local SEO is essential, especially for businesses that have a physical store. It helps your business get found when someone in your proximity searches for your services. And this further improves footfall at your store or business leading to more sales.
Let’s say you’re a car dealer. People searching for “car dealers near me” will find your business in the search results only if you optimize for Local SEO. Otherwise, other businesses will outrank you leading to numerous lost opportunities.
What to Look for in an Affordable SEO Services Company?
When searching the internet, you’ll find tons of SEO agencies, both cheap and affordable. However, if you consider these factors, you can choose the best affordable SEO agency for your business:
You’ll find numerous SEO agencies with years of experience. However, you must look for one that has case studies in your niche. If they have experience in your niche, you can expect better results.
Mode of Operation
Ask the company how they operate or get started with search engine optimization. Ideally, you should look for someone who does an SEO audit and devises a customized plan for your business.
Also, check what tools the business uses and make sure they don’t follow any black hat SEO practices. If they do, move to the next option.
Services They Offer
Make sure your affordable SEO agency offers comprehensive SEO services. This way, when your needs expand in the future, you won’t have to switch to a new service provider.
Checking online reviews can help you determine how the company dealt with their previous clients and if they’re able to achieve the results. You can check on Google and even chat with their previous clients if possible.
Flexible Pricing Plans
Often, agencies have fixed pricing plans that include services you may not require. So, check with the company if they have flexible pricing and ensure you’re paying only for the services you’re buying.
Check their Content Game: Your SEO agency will help you produce content for your business. So, it’s necessary that their content game must be powerful.
Check their social media handles, blog section, and overall website copy. If it’s spotless, you can move forward.
How Much Money to Spend on SEO for Your Website?
This is a complex question to answer, as different businesses have different needs. However, it usually depends on how much SEO your website/business requires to rank.
- There’s little competition in your niche.
- Your website is in good shape already.
- You have an in-house marketing department.
In the above case, there’s not much work to do. You can up your SEO game by spending a few hundred dollars a month. And once you start getting ROI, you can increase your budget.
However, let’s imagine
- There’s high competition in your niche.
- Your site is completely new.
- You don’t have a dedicated in-house marketing team.
In this case, you’ll have to spend somewhere around $1000 a month. After you get a positive ROI, you can scale up and down as needed.
SEO is an indispensable part of a marketing strategy for any business that sells online. If done right, SEO can help you improve visibility, rank higher, attract qualified organic traffic, and make more sales.
Therefore, it’s only logical for small businesses to invest in SEO services. And the best part is that you can do that without shelling out thousands of dollars.
So, what are you waiting for? Use the above guide to find an affordable yet effective SEO service provider and take your business to new heights.
What is affordable SEO for small businesses?
Affordable SEO refers to SEO services that can bring quality results for small businesses and come at a reasonable price. Such services are essential for the growth of small businesses as they can easily afford them without compromising the quality of results.
What are the key components of affordable SEO services?
Affordable SEO services are like regular SEO services, but they’re affordable for small businesses. So, it includes every regular SEO service such as:
- Conducting an SEO audit.
- Creating a strategy.
- Researching keywords
- Content marketing
- Ensuring a high-speed and responsive website
- And more
How do I choose the right affordable SEO provider?
You need to consider several important factors when looking for an affordable SEO provider, as mentioned above. They include experience, expertise, credibility, online reviews, execution, planning, pricing, etc. Considering these factors can help you compare your options carefully and make an informed decision.
How Much Does an Affordable SEO Company Charge Small Business Owners?
This largely varies from company to company. However, the average range within which the majority of affordable SEO agencies charge is $500-$2000.