Content Syndication Meaning: How To Do It Successfully?
- By Steffy Rain
- 2200 views
What is Content Syndication Meaning ? Do you know that?
You created great content. You posted it on your blog and social media platforms. You have done the search engine optimization perfectly. But still, your content is not making the desired level of engagement!
Here Content Syndication comes into the picture.
In this blog, we will have a comprehensive viewpoint of Content Syndication.
Before we proceed, let’s explore the content syndication definition. The Content Syndication meaning, if put simply, is republishing the same content on multiple platforms.
Now, let’s see the technical content syndication definition.
As we have already mentioned above, Content Syndication is all about republishing your content on more than one website. The professionals use content syndication marketing as a smart tactic to amplify the spread, awareness, and visibility of your published content. Integrating content syndicat in your marketing strategies can surely take your promotion goals to the next level. You should aim for the best results for different content syndication networks.
Whether it is b2b content syndication, paid content syndication, or SEO content syndication, if you do it smartly, you will be able to generate exciting results.
Syndication might not be something new for you. You might have seen captions like ‘this blog originally appeared in XYZ website/publication’ having a link to the website that initially hosted the content. Have you?
So, does this mean content syndication and duplicate content are all the same?
The content syndication service is something different. It is not merely duplicated content. The content is clearly labelled in a syndication program, and you can see it on different relevant platforms. However, when we say duplicate content, we mean the same content is published more than once on the same website without making any adjustments or just a few minor alterations.
Duplicate content is nothing but a result of poor website maintenance or an old approach to search engine optimization (SEO).
Why is Content Syndication Worth?
You have spent a lot of time creating awesome content per your audience’s choices. You kept it original and tailored for your target audience. Also, you have optimized your content for maximum search engine visibility. But doing just that might not get you maximum traffic as to where you are presenting has a lot of importance. Therefore, it is important to repost your content on the website as it is your main brand communication channel.
Is There a Tying Knot between Content Syndication and SEO?
We all know that Google doesn’t prefer duplication of content.
But it won’t penalize a website directly for creating duplicate content. Rather, Google can stop supporting its SEO performance. However, when it comes to content syndication services or any product content syndication, Google is okay with that. If you do it smartly and carefully and you can make it possible for search engines and your readers to prioritize your content more, it’s great for you. With the right content syndication strategies, you can link your content to the original article, having the third-party publication include a canonical link.
So, Content Syndication and SEO have a very integral relationship. All you need to do is understand that and implement both concepts accordingly.
Why Should You Go for Content Syndication?
You must do syndication. Most influential websites and blogs have syndicated content over time; the New York Times, CNN, The Huffington Post are a few.
Haven’t you done that yet?
The internet is huge and very noisy. It is not a smart idea to think that everyone who wants to reach you will read your story because it is there on your blog. So, content syndicat b2b or b2c can be a solution here. The content syndication lead generation has been the main tactic to increase your brand awareness for decades.
If you syndicate your content, it will help you get your blog posts in front of a diverse audience that otherwise would not have existed for you. Moreover, syndication is very cost-effective. It is a way to let your content go a long way. Syndication is also a quick way of creating good content compared to writing a new blog and posting it on a third-party, irrespective of whether you are creating a similar topic or something completely different.
So, do you see how effective content syndication can be?
How Can You Syndicate Content?
There are many content syndication companies out there. You can take help from them for professional support, but if you want to do it all by yourself, then here are some worthy steps:
- Republish your latest and best-written content on renowned websites with more readers and higher authority than your blog or website.
- You should always try to syndicate old content on websites with more or less the same audience and authority level as yours.
- First, start with guest posting on a reputed publication and then syndicate it later on your website, your LinkedIn profile, or Medium.
- You should make your content eligible for getting picked up by websites that typically syndicate content.
- If you want to go for paid content syndication, several paid platforms are available, like Outbrain and Taboola, which can help you get your content published on some of the best publications.
How Can You Find Content Syndication Patterns?
There are different tools for that, including Ahrefs, BuzzSumo, etc. If you keep an eye on the latest backlinks of any website, you will get to know about different potential opportunities for syndication.
Mostly, what seems to be one of the easiest ways to start a Google search is nothing but looking for articles that have the phrases like “originally published in,” “republished with permission,” “originally appeared on,” etc., incorporated in them. If you want to narrow your search to publications that belong to your niche, you should add inurl:[domain] in your search query.
While selecting websites to syndicate your content, you should look for quality and relevance. However, there are some publications that you need to stay away from. If you intend to publish on such platforms, it will have a devastating impact on your brand and SEO performance. Just ensure you are avoiding any website or publication with spammy outbound links, low authority, and no clear editorial guidelines.
What are the Four Types of Content Syndication for Bloggers?
Let’s have a sneak-peek:
Syndicate Content from Third-Party on Your Blog
If you are a publishing website, you can ask another website to provide you with their permission so you can feature their content on your blog. Your blog should have 10% of the syndicated content if we talk about a typical scenario.
You might think that this won’t be original content so it can be a drawback. But it’s not the scenario. Rather, it can be an amazing idea to feature helpful content that can benefit your readers and is worth your audience’s time.
If you are the owner of more than one author blog, you know very well how tough it is to get good authors who can write content for you. A big deal influencer in your industry won’t collaborate with you to write a unique blog post. Rather, it will be a much more reasonable idea if you ask him to feature any of his existing content. They will feel good to be asked by you.
This is the second type in which you can syndicate your content on any great places like Medium, LinkedIn, Quora, SlideShare, etc.
Syndicate Your Blog on Other Websites
If you are a publisher, there is also an opportunity for you to syndicate your content that is planned to be featured on the websites of other partners. For instance, if you notice, you will see many posts from the WordStream blog getting featured on different top-notch search industry sites like Social Media Today, Small Business Trends, etc.
There are two ways to go for this type of content syndication. They are:
All Syndicated Content
You don’t create any original content for your partner in this type. What you need to do is authorize your partner to republish your content.
A Combination of Syndicated and Original Content
You may go for a split which is good for both sides. For example, you can give them original content one month and then go for syndicated content next month. Or you can make a deal of providing them with 3-4 posts each month; one post must be original.
Usually, publishers willingly agree upon these deals if the quality of your content is good. They know you don’t have time, and they get free content! What can be better than this?
Publish Your Content on Websites That Syndicate Their Content
You can also syndicate your content by providing it to websites that syndicate its content. For instance, if you become a columnist on any leading magazine, you can publish to a content syndicator.
What Do You Mean by Free Content Syndication?
Free Content Syndication is all about getting your content syndicated without spending a penny. But you have to do a considerable amount of research and spend a lot of time on free syndication. Only this is how you can find such websites with high authority that help you with syndicating your content and do it for free!
What do You Mean by Paid Content Syndication?
In paid Content Syndication, when you try to republish your content at different significant domains, you can take the help of several paid platforms. These platforms are specially designed with the objective of syndication. You will have to pay them per click, and often you might have to leverage different clickbait headlines to attract traffic to your website. Some of such most renowned paid platforms for syndication are Outbrain; IT Curated, Taboola, etc.
Benefits of Content Syndication
Syndication is truly an effective approach to do smart marketing. Some of the most significant benefits of content syndication are:
Give Good Exposure to Your Content
Content Syndication can help you get a lot of audiences who matter. If you post a simple infographic on a high authority platform, chances are you will get thousands of more views than just simply putting it on your website. Moreover, you can also syndicate some pieces of your content on a third-party website to attract new viewers to what you have to say.
Syndication Content websites are mostly open to publishing your content, whether an article, film or graphic, while linking it back to your website. This can help boost the SEO of your website, which in turn can enhance your SERP ranks. As a result, your brand gets better authority on the internet. With better ratings and more syndicated posting, your website’s traffic can increase remarkably, leading to better SEO, revenue, and sales.
Leveraging the power of syndication content to establish intellectual dominance is one of the fastest and most effective methods. Each content of yours that can syndicate restricted material can generate a great amount of revenue. When your prospects fill in their contact information to obtain the gated content materials, it allows you to acquire the personal data of your potential audience, which you can leverage to engage with them and transform them into your customers.
Dynamic Content Syndication with Link Publishers
Link Publishers is today’s best guest post marketplace. If you opt for our guest posting services, you will come to know how efficient our team is. With the huge database of high authority websites with exceptional metrics, we are not just offering the best guest post services; Link Publishers can also do effective content syndication for you.
So, you can either buy guest posts from us or get your content syndicated, whichever is your requirement. Our team works efficiently to list down only the best websites and verify them so they can fetch you quality traffic.
What’s more, you can also opt for our content writing services. If you hire a content writer, their professional skills will help you create awesome copies for you.
Content Syndication is a revolutionary marketing approach to get more traffic and rank better in the search engine.
If you have not yet made it a part of your marketing strategies, make the right move soon!