If you’ve been searching the internet for “How many backlinks do I need to rank?” you’ve come to the right place. While backlinks play a significant role in ranking your website, they’re not everyone’s cup of tea.

And with multiple websites spreading conflicting information about backlinks, leveraging backlinks becomes even more complicated.

But this blog is there to help. Below, we’ll discuss what backlinks are, how they impact your website’s ranking, and answer your query on “How many backlinks do I need to rank?” once and for all! In addition, we’ll list some strategies for getting legitimate backlinks to boost your website’s ranking. So, read it in full.

A backlink is a link from an outside domain that sends the user to pages on your domain. Here’s an example:

What Are Backlinks and How Many Backlinks Do I Need to Rank

This is a snippet from Ahrefs. In this snippet, the anchor texts (BrightEdge and HubSpot) are a backlink to BrightEdge and HubSpot’s website. In fact, in the previous sentence, “Ahrefs” is a backlink to https://ahrefs.com/blog/seo-statistics/.

Let’s now learn how backlinks impact rankings.

Search engines like Google give extra importance to inbound links as they act as a source of acceptance and build credibility. If numerous sites redirect users to your website, it means your content is worth linking to and therefore deserves to be at the top of the SERPs.

Backlinks act as a sign that other websites trust your website’s content. And if the backlinks are coming from an authoritative or top-ranking website, it further boosts your website’s ranking.

There’s no one size fits all approach to the number of backlinks you need to build. The number of backlinks is directly related to the competition level of a keyword, niche, and type of content you’re posting.

For example, if the competition for a keyword is low, you’ll need to build anywhere between 25-50 backlinks. And if the competition is high, you’ll need to build 50-100 backlinks.

But does that mean it’s a fixed number for all low or high-competition keywords? Nope. That’s not how it works. The number of backlinks you need also depends on internal and external SEO factors driving your SEO game.

If the backlinks are from authority sites, even less would do. So, quality is what you should focus on.

All in all, you should focus on getting backlinks from high-ranking pages to your website. This way, you get their maximum traffic back to your website and sustain it in the long run while also improving your search rankings.

While 20-30 backlinks a day is considered a safe option, there isn’t a definitive answer that applies universally.

Google’s algorithm and guidelines have evolved to prioritize backlinks’ quality and natural growth rather than focusing solely on quantity. Prioritizing a natural and organic backlink profile is crucial instead of engaging in aggressive or manipulative tactics.

Here’s what you must keep in mind when building backlinks:

Focus on Quality:

While the quantity of backlinks is crucial, the quality matters even more. A few backlinks from high-DA websites can be more valuable than masses of low-quality backlinks. This is because search engines like Google are more likely to trust one-way links from websites that are relevant to your area of interest and have an excellent reputation.

Search engines can spot unnatural one-way links, including those offered or exchanged. This can hurt your rating. So, focus on building natural backlinks only.

Progress Steadily:

A sudden influx of a large number of backlinks within a short period might raise flags and be seen as unnatural by search engines, potentially leading to penalties or a drop in rankings. It’s essential to approach backlink building with a long-term perspective, follow a slow progression, and avoid sudden spikes in backlink acquisition.

Ultimately, the goal is to maintain a balanced and natural backlink profile that demonstrates your website’s credibility and authority within your industry. Natural growth, quality, and relevance should be your mantra for backlink acquisition rather than focusing on a specific number per day.

Here are several link-building strategies to help you secure more valuable backlinks:

Create high-quality Content:

Focus on creating high-quality content, including guides, videos, articles, and infographics that truly add value to your target audience. Doing this will make your content worthy of linking, increasing the likelihood of generating backlinks.

Guest Post:

Guest posting is another impactful way of generating quality backlinks. You can create guest posts for different websites in your niche and add a link to your own website. However, make sure to create quality content, as website owners often reject low-quality pieces.

Use your Networks:

Find people in the network you previously had partnerships with. They could be your clients, colleagues, or even your friends. Collaborate with them and explore backlinking opportunities.

Actively Reach Out:

This is a traditional method of generating more backlinks. You can contact bloggers, influencers, or industry experts via email or direct messages and highlight the value of your content. If they find your content valuable, you can get a few backlinks.

Use Social Listening Tools:

Social listening tools help you monitor news around your brand or content on social media. If you find multiple mentions of your brand/content without references, contact the author and politely request them to add back links. This way, you can attract more traffic from authoritative websites.

Remember, successful backlink acquisition requires creating memorable content, building relationships, and actively seeking opportunities to showcase your expertise within your industry.

Should you do the Backlinking on your Own?

Building backlinks on your own may sound like a smart move, but it’s not. You’ll have to hire link-building experts or train your existing employees. And this can be quite expensive, and you may not get the expected results. Moreover, your core operations might get impacted. So, what should you do?

Instead of building the backlinks independently, you can hire link-building companies. Such companies build links for a living and are extremely good at that. Here’s must hire a link-building company:

Access to a network of publishers:

Such companies often have an extensive network of publishers, bloggers, and website owners open to accepting guest posts or including relevant links in their content. They act as intermediaries, connecting website owners seeking backlinks with publishers willing to provide them.

Streamlined process:

Link-building companies can simplify finding and securing backlinks. Instead of manually searching for potential publishers and negotiating terms individually, these companies offer a guest post marketplace. Using this platform, you can find multiple websites in your niche and purchase backlinks, making the entire process easy.

Quality Control and Vetting:

Such organizations have measures to ensure their network’s quality. They may assess the authority, relevance, and overall quality of the websites within their network, helping website owners connect with publishers who align with their target audience and industry.

Outreach and Relationship Management:

Some companies offer outreach and relationship management services wherein they reach out to publishers on behalf of website owners and manage the communication process. This can save time and effort for website owners who may need more resources or expertise to handle outreach effectively.

Best Results:

Link Building companies build links for a living. So, you can expect the best results in less time. This way, you can achieve more and save time which can be spent on other core tasks.

Save you Money:

When outsourcing, you need not pay for insurance or onboarding as when hiring full-time employees. This will help you save significant funds, which you can invest in other operations.

That’s how hiring companies offering link-building services help you. But where can you find a reliable service provider? Well, that’s when Link Publishers come into the picture. Let’s learn how we can help you build backlinks efficiently.

With over 15 years of experience, Link Publishers is one of the best guest posting marketplaces for generating quality backlinks.

Traditionally, businesses had to manually find, filter and approach quality websites and request them to publish a blog/article with a backlink. However, this method was quite time-consuming and had a poor success rate.

Enter into Link Publishers’ guest posting marketplace. With this, you just need to register on the marketplace, choose from over 60,000 websites across niches, upload the content, and purchase backlinks. And there you have it.

What if you don’t have a content piece to upload? Link Publishers has a team of qualified writers who can curate quality content. So, if you don’t have the content, you can order and upload it to get your backlink. That’s how easy and effective it is.

To know more about how Link Publishers work and how they can help you bring the desired results, reach out now!


In the ever-evolving realm of search engine optimization, the question “How many backlinks do I need to rank?” echoes throughout the digital landscape.

While seeking a definitive number is tempting, backlink quantity alone does not guarantee success. Instead, you should focus on the quality and relevance of backlinks and promote natural growth.

Businesses must:

Strive to create exceptional content that naturally attracts attention, enticing others to link to your website organically.
Cultivate relationships with industry influencers, bloggers, and experts who recognize your value.

Engage in guest blogging, providing valuable insights to reputable websites while tastefully showcasing your expertise.

So, what are you waiting for? Leverage backlinks in the best possible way by following the strategies mentioned above. Or step up the link-building game even further by contacting Link Publishers.


How many backlinks from one website should you get?

There’s no specific number of backlinks you should get from one website. All that matters is the quality of such backlinks.

How many backlinks per month?

There is no specific number of backlinks per month that guarantees success. The focus should be on acquiring high-quality, relevant backlinks rather than fixating on a specific quantity.

Also, prioritize the natural growth of backlinks and avoid artificial link-building techniques that could be seen as manipulative. Instead, aim to consistently produce valuable content, engage with industry influencers, and foster genuine relationships that naturally lead to backlinks.

How many backlinks are good?

The quality of backlinks matters more than the sheer number. Instead of aiming for a specific number, focus on obtaining backlinks from reputable, authoritative sources within your industry.

A few high-quality backlinks from trusted websites can positively impact your search engine rankings and visibility more than numerous low-quality backlinks. Strive for a natural and organic backlink profile, prioritizing relevance, authority, and the value those backlinks bring to your website.

How many backlinks should a website have?

The answer to this question varies with the industry, competition, content on the website, quality of backlinks, and other factors. However, generally, a website must have 30-50 quality backlinks to establish a higher SERP ranking and reputation.

How many backlinks do I have?

To check how many links point to your website, you can opt for tools like Ahrefs backlink checker. Just paste your website’s address and hit the “Check backlinks” button, and you’re good to go.

How to Determine if a Backlink is High-Quality?

Check if the source of the backlink is already ranking at the top of the search engine results. If it is, it means the search engine considers this website authoritative and relevant. Obtaining a backlink from such a source can positively impact your website’s ranking.

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