Is Link Building Still Worthy? Find Out What SEO Experts Say About It.

Getting quality links is one of the important necessities for getting a good ranking on Search Engine Result Pages (SERPs). Links are important because they are an important part of how the web works. Without links, the internet would function very differently because they are the glue that holds together distinct website properties.

Link building was invented by Google while creating its early algorithms. So, there is a high chance if you follow the practice in the right way, you will get good results.

Whatever year it may be, people want useful and relevant results when they search for anything online, and backlinks are an important part of making this possible.

Link building can be worth trying to design the content of people’s choice, the information your readers will be inspired to share on their websites.

If you want a straight and clear answer to whether link building is still worthy or not, then the answer of the majority of the people will be ‘Yes.’ However, it is less important than it was a decade ago. But using the right link building practices can give you all the benefits.

Is Link building still worthy? Find out What SEO Experts say About it.

Craig Campbell

SEO Trainer & Consultant

• LinkedIn
• Twitter
• Google

Craig: Craig: Link-building is worthy, and it will always be worthy. You cannot rank in such a competitive market without link-building.

Barry Schwartz

CEO of RustyBrick

• LinkedIn
• Twitter
• Google

Barry: He says that link-building is not bad, but people should focus on building quality content and sharing it. 

Neal Schaffer

Consultant & Speaker on Digital Marketing

• LinkedIn
• Twitter
• Google

Neal: Absolutely, it is worthy. It is an excellent effort.

Dan Shure

SEO Consultant

• LinkedIn
• Twitter
• Google

Dan: Link building is definitely worthy, but not in the traditional way. Today, you need a link-building strategy to getting success.

By using link-building activities, you will get a good ROI. For e.g., you can use HARO and Podcasts for the same. 

Andrea Volpini

CEO of WordLift

• LinkedIn
• Twitter
• Google

Andrea: Yes, it is still worth as long as:

• The links are built using structured data.
• The links you create on data-driven websites like Crunchbase. 
• The citations are done by others of your work. 

Chuck Price

CEO of Measurable SEO

• LinkedIn
• Twitter
• Google

Chuck: Yes, it is worth it as far as Google continues to improve its algorithm and can identify low-quality connections and organic links.

Lily Ray

Sr. Director at Amsive Digital

• LinkedIn
• Twitter
• Google

Only if it’s done extremely carefully and in a way that doesn’t violate Google’s guidelines. If there is a great resource or piece of content that would benefit from reaching out to relevant sites, journalists, and media outlets for amplification – do that!

But don’t pay to play, especially at scale. This type of behavior usually catches up to the site owner, whether through manual or algorithmic actions against the site. And it can be really hard to recover!

Bill Hartzer

SEO Trainer & Consultant

• LinkedIn
• Twitter
• Google

Link building is still very valuable. Look for media mentions, and work on digital PR, after you get the main links that you should get, such as links on sites that are a part of the Knowledge Graph.

Conclusion:

Here, we can see there is a unanimous view that – Link building is worth it. However, the professionals need to take care of the advice given by our experts to gain benefits in their link-building practices.