Search Engine Positioning Complete Guide 2023
- By Steffy Rain
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Ask any content creator or marketer about their prime responsibility and ranking on the first page of Google always pops up. It is one of the main driving factors for more traffic to your sites, which often translates to more clients.
Simply put, if a page does not rank on the first page of Google, the traffic you receive is significantly reduced and would affect almost every aspect of the site. Our Search Engine Positioning Guide will show you how optimizing specific pages on your website could help you accumulate more traffic and promote to the first page of Google.
Since people often stop at the first page of Google when searching for something, ranking on the first page becomes ever more important. In my experience, search engine positioning is something that rarely gets enough attention. It is up to us to help you fix this.
What Is Search Engine Positioning?
To help you get started, I should first show you what search engine positioning is and how it would affect your site performance on Google.
Search Engine Positioning is a simple process that involves optimizing specific pages on a website. It is a continuous process, which involves research, studying other websites, and finding out which keywords you should target.
It might be easy to think that keyword optimization is a one-time project, but that is certainly not the case. You would want to focus on continually looking at keywords and how the rankings change over time. If done correctly, you will find your page ranking on the first page of Google. This, in turn, would translate to a high click-through rate (CTR).
How Does Search Engine Positioning Work?
Understanding search engine positioning can be daunting, and you often don’t have access to the various algorithms that numerous search engines use. However, each search engine will have its own algorithm, which scans through the content, structure, and relationships with most other sites. Here is how many search engines figure out how to position your site.
- Web Crawl: The first thing that a search engine would do is perform a web crawl, which scans through all the current information available.
- Web Index: The next step is to index all the available information on all the web pages and understand to which other pages they link.
- Spewing Out Pages: Upon entering the search query, the search engine would scan through this index and reveal the Search Engine Result Pages (SERPs) that it believes are most relevant.
A few things would affect whether or not your page would make it onto the first page of the relevant search query, and this is the core of search engine positioning.
What Affects Search Engine Positioning?
To ensure that you are ranking as well as you possibly can, we should look at the factors that affect search engine positioning. From my personal research and experience, I have found that the following things would be the most important to consider:
- Keywords: One of the most important factors is to make sure that you have relevant keywords. These help the search engine determine your niche and what you are trying to say.
- Backlinks: Backlinks are a vote of confidence from other sites. The more backlinks you have, the more trustworthy your site is.
- Keyword Locations: Keywords work best when placed in certain locations. Placing keywords in headings and introductions makes them easier to be spotted.
- Website Functionality: One thing people often neglect is if the website is mobile-friendly or compatible to be used on various devices. The more compatibility your site offers, the more likely it is to rank well.
- Trustworthiness: Websites often have a trustworthy ranking, and this has to do with interactions on the website. If you only end up with bad interactions, it could seriously damage your website.
- Histories: The more people have come across your website, the more it is seen as trustworthy.
- Searcher Locations: Finally, location is vital. If you are searching for something basic like the best restaurants, the first few results would be location bound. Keep this in mind when marketing to a specific demographic.
These are only a few of the factors that would influence where and how well a page ranks on the search engine. Unfortunately, search engines reveal very little about their algorithms and how they rank pages. You should experiment with these things if possible to help you gain a better ranking when possible.
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Top 4 Benefits Of Search Engine Positioning
While search engine positioning might seem like a ton of work, it is undoubtedly one of the most important things to keep in mind. If you are not yet convinced to take up the responsibility and put in the time, here are a few benefits that I have seen which come from putting in the work:
The biggest benefit we have seen with most of our clients is the increase in organic traffic. The higher volume a search term brings to the table, the more organic traffic you can look to have for your site. It is quite a drastic improvement to many sites and can lead to significant increases in sales and leads, which is why you might have started the site in the first place.
Beating Your Competition
No matter which niche you choose to rank for, the chances are that you will face some stiff competition. People have lapped up almost every available niche and tried to create a living for themselves. If you are one of the only ones focusing on search engine positioning, there is a massive chance that you would be outranking your competition.
This would have some obvious benefits, like having more sales, more leads, and eventually leading up to becoming the leader in a specific niche or industry.
One of the main things that almost every content creator wants is to have their site be seen as an industry expert. If you look at some of the top-ranking sites for specific niches, you will find that many people often link to these sites to help improve ranking.
Now, you can be the one people link to. We have already discussed the importance of backlinks and how more of them is a vote of confidence from other sites. This would ensure that your website is seen as an “expert” in the specific field.
More Leads & Sales
Finally, all of these above-mentioned benefits combine to give you more leads and sales. Let’s be honest; no one ever starts a website without wanting to make an income or some form of profit from it. The great thing about search engine positioning is that it would make this possible.
How To Check Search Engine Positioning In SERP?
Search engine positions can be some of the hardest aspects of your site to understand. They are constantly fluctuating as new sites and new content makes their way onto the web.
The best advice I can give you is to use your Google Search Console page, which gives you an indication of where the specific search terms rank and the average position over a specific period. You can also find additional information, like the CTR, to see if the current position is giving you a decent response to your content.
How To Increase Search Engine Positioning On Google ?
With that being said, we should take a closer look at what you can do from a content creator’s point of view to help you increase your current search engine positioning on Google. Here are a few important steps:
Content Creation Should Be On Point
The first thing to do is to look at what content you are creating. Ask yourself, are you creating well-thought-out content with research and facts that back your statements? If not, you need to provide more value to Google.
It might be time to hire a good content creator willing to put in the time to create well-crafted content that adds value to the existing content on the internet.
Many people simply create content and post it, hoping for the best. Unfortunately, this is different from how the internet works. You must take some time to discover which keywords are the best and how to integrate them.
One way to do this is to see who currently ranks on top for the specific keyword you are targeting. If it is mostly social media sites and discussions, you might be able to snag the position away with some well-thought-out content.
Meta Tags And Descriptions
Meta tags and descriptions are often neglected by amateur content creators, which could be onething holding you back. As part of good keyword placement, you should integrate them into meta tags and solid descriptions. Ideally, you want to integrate a few of the keywords you are targeting.
Is Your Website User-Friendly?
Another question to ask yourself is whether or not your website is user-friendly. If the website is too hard to navigate or the loading times are extensive, people will shy away from the site to something different.
You should test your website on various platforms to see how it feels. The more user-friendly your website, the better ranking you ought to have.
You might have a page that is already doing well on Google. The best thing you can do is to focus on internal linking. You can use internal linking from one page on your site to the other, which significantly boosts the traffic and time spent on your site.
Optimize Older Content
One of the most significant issues with some sites is that people simply post the content and forget about it. However, times change, and keywords change. If someone enters a page and wants to buy something, but the date is 2020, they might skip it for something newer.
As a content creator, you should take a few days a year to focus on re-optimizing some of the older content in an attempt to get it into the new era.
Submitting XML Sitemaps to Search Engine
Finally, this one is not even worth mentioning, but it is another thing to try. Every once in a while, you can submit your sitemaps to various search engines. The idea is that you directly communicate with the search engines by showing them what content and pages you have on your site.
Read More : Backlinks Vs Referring Domains
Best Search Engine Positioning Tools
It can be daunting to do this independently and go through the process. Fortunately, there are a few great tools that you can often rely on. These tools help you understand the current rankings and allow you to optimize the website accordingly. Here are the best search engine positioning tools to use:
- Google Search Console
- Moz Pro
- Yoast SEO
These are some of the tools that I have had the most success with. You can often use them with one another to give you as much data as possible.
No matter how long you have been a content creator and no matter the experience you have, there is always room for improvement. Search engine placement is often something people need to remember. This is where Google’s positioning could make a massive difference. Let us know how you go about SEO positioning to improve your site rankings.
Frequently Asked Questions
With so many people vying for ranking spots on Google, there are bound to be endless questions coming from prospective site creators. Some of the most common questions I have had to deal with are the following:
What Is A Good Google Search Position?
I have asked many content creators this question. The answer always seems to be ranking number one, or at least on the first page. However, from experience, pages ranking in the first 30 results that pop up, you should see decent traffic.
How Can I Improve My Search Engine Position?
Improving your search engine position takes a lot of work. However, when you start implementing keywords strategically and focus on well-crafted content, you should be able to see better results. Using some of the above-mentioned tools can also give you a boost.
What Is A Search Engine Positioning Strategy?
A good search engine positioning strategy involves using all the means available to adjust the search engine position. This means you should create solid content. You can do this by using some of the tips we provided to ensure everything is in order.
How Do You Get #1 On Google Search?
To help you rank on top of the Google search engine, you will need to make sure that you produce unique content. You also need to become an expert in the field and ensure your website is trustworthy. Using some of the tools we provided would make this possible.