Do you wonder – how some SaaS companies easily dominate the market and attract plenty of organic traffic?
It’s not luck – it is strategy! More specifically – link building strategy!
Let’s face it – competition in the SaaS space is brutal. Just consider these stats –
- There are over 30,800 SaaS companies globally – with 60% based in the US.
- The industry is growing 18% each year and is projected to hit $317.55 billion by the end of 2024.
To succeed in this competitive market – you need a powerful SaaS link building strategy. It can help your SaaS company rank higher in search results, bring more traffic to their site, increase brand visibility, and gain more customers.
In this blog, we’ll explain SaaS link building, why it’s important to help you stand out.
Introduction to SaaS Link Building
SaaS link building is nothing but – building backlinks for SaaS companies. To understand the concept better – let’s cover the basics first.
What is a SaaS Company?
SaaS = Software as a service
So, basically, a SaaS company provides software through the Internet rather than traditional downloads or installs. The concept is simple – users pay for access, usually through subscriptions, and can use the software from any device with internet access. Popular examples include – tools and software like Slack, Netflix, or Salesforce — all available online without the need for installation.
What is Link Building?
Link building = Building Backlinks
Link building refers to acquiring backlinks from other websites to your own. These links serve as votes of confidence, signalling that your content is valuable to search engines. When reputable sites link to you, it can significantly boost your search rankings. Various strategies for building links include guest blogging, creating shareable content, and reaching out to influencers. The more quality links you have, the more authority your site gains, leading to increased traffic and better online visibility.
What is SaaS Link Building?
SaaS link building is a strategic SEO approach that aims to acquire backlinks from reputable websites within your industry to your software service site. These links enhance your search engine ranking, making it easier for potential customers to discover your services.
Unlike traditional link building, SaaS link building specifically targets industry-related sites, blogs, and forums. The goal is to create a network of quality links that demonstrate to search engines that your site is trustworthy and relevant.
Importance of Link Building for SaaS Companies
There’s a lot of buzz about link building online, and it’s easy to see why.
- 85% of SEO experts believe that link building is vital for establishing brand authority.
- Additionally, 69% percent of marketers report that it has resulted in positive outcomes for their businesses.
Now, let’s see why it is important for your SaaS business.
1. Better search engine rankings
SEO experts say that link building is one of the key factors for ranking well in search engines – along with good content and the right keywords. The more relevant and authoritative sites that link to you – the better your chances of ranking higher in search results. And guess what? This improved ranking translates into more organic traffic – making it easier for potential customers to find your SaaS product.
2. Improves visibility and organic traffic
Link building for SaaS can significantly boost your product’s visibility and drive more traffic to your website. For example – brands like HubSpot have increased their monthly visitors from 500,000 to over 7 million in just four years by focusing on SEO, content marketing, and expanding their link profile. This shows that a solid link building strategy can lead to substantial growth in your audience and reach.
3. Gives competitive advantage
A strong link-building strategy can give your SaaS company a competitive edge. By securing links from influential websites – you can differentiate yourself from competitors who may not prioritize SaaS link building. This advantage can lead to increased brand awareness and market share.
4. Increases domain authority and credibility
When you receive backlinks from reputable websites – your own site’s Domain Authority (DA) can improve over time. This boost in DA enhances your credibility with both Google and your visitors – making your site more trustworthy. Higher authority websites are seen as reliable sources, so their endorsement of your content strengthens your online presence.
5. Boosts reputation and sales
Getting backlinks from high-authority sites can improve your reputation and increase your clickthrough rates. Visitors are more likely to trust a well-known website, and when that site links to yours – it adds to your credibility. This increase in trust can lead to more sign-ups, demo requests, or sales.
Link Building For SaaS Businesses: The Ultimate Guide
There are many types of links in SEO, but not all are equally effective for SaaS businesses. Understanding which types of links work best can help you gain a competitive edge. Here are the types of links that work best to boost your SaaS website’s authority.
Link Type | Description | Why It’s Best for SaaS Businesses |
---|---|---|
Editorial links | Given naturally by writers who find your content useful. | Builds trust and brings in visitors from respected sources. |
Guest post links | Backlinks from writing posts for trusted sites in your field. | Shows your expertise and brings in traffic from the right audience. |
Contextual links | Links placed within content, making them more relevant to readers. | Fits naturally in content, helping with SEO and credibility. |
Resource links | Listing your SaaS on websites as a helpful resource. | Increases exposure by making your SaaS easy to find for others. |
Review links | Backlinks from reviews on popular tech sites. | Builds trust and attracts new customers through positive reviews. |
Social media links | Shared content on social media that drives traffic. | Spreads your content further and can bring more visitors to your site. |
Partnership links | Links from working with other businesses for mutual promotion. | Increases reach by tapping into a partner’s audience. |
The Complete SaaS Link Building Process (Step-by-Step)
Creating a solid link-building strategy is key for SaaS companies to grow their online presence. Here’s a simple step-by-step guide to help you succeed.
- Define your goals – Start by determining what you want to achieve. Are you looking to increase website traffic to your SaaS platform, boost brand authority, or generate more leads? Clear goals will guide your efforts.
- Identify your target audience – Understand who your audience is. Knowing your target customers helps you find the right websites to get links from. This will guarantee your links are relevant and useful.
- Research potential link sources – Having clear, measurable goals will steer your strategy in the right direction. Use tools like Link Publishers, Ahrefs, or SEMrush to find high-authority sites. Create a list of potential partners that align with your brand.
- Create valuable content – Develop high-quality content that others would want to link to. This can be blog posts, infographics, or case studies showcasing your SaaS’s effectiveness. The better your content, the more likely others will share it.
- Reach out for links – Once you have your content, contact the websites on your list. Send a friendly email explaining why your content would be valuable to their audience. Highlight the relevance of your SaaS solution and make it easy for them to link back to your site.
- Monitor your results – After your outreach, track the links you gain. Use Google Analytics to see how these links impact your traffic and conversions. Adjust your strategy based on what works best.
SaaS Link Building Challenges
SaaS link building can be a rewarding strategy – but it also comes with its own set of challenges. Understanding these can help you avoid any bottlenecks and make the most of link building.
- High competition – The SaaS market is crowded. Many businesses are competing for the same links and audience. To succeed – you need unique strategies that differentiate your brand from others.
- Niche focus – SaaS companies often cater to specific audiences. Also, targeting a specific niche can limit your link-building opportunities. While it’s essential to reach your target audience – finding relevant sites to partner with can be a challenge. You may need to invest extra time researching websites for your niche.
- Creating valuable content – To earn links – you need to produce content that others want to share. But guess what? Creating content on technical topics can be tough – requiring creativity and a good understanding of what your audience values. Often, it requires insights from a subject matter expert.
- Finding quality links – Not all links are created equal. It’s important to seek out relevant, high-quality websites for backlinks. Finding these can take time and effort – especially for a narrower niche.
Wrapping Up!
By acquiring quality backlinks – you can easily improve search rankings and grow the online visibility of your SaaS website. Top brands like HubSpot and Shopify already use link building strategies – and you can follow their lead to set your brand apart. And hey, if you lack the time, resources, or budget for SaaS link building – consider Link Publishers. We can help you acquire contextual backlinks via guest posts to boost your SEO efforts.
FAQs
SaaS link building involves – creating valuable content and gaining backlinks from relevant, high-quality websites to boost search engine rankings and organic traffic.
Guest posting, creating linkable assets like reports or tools, and building relationships with niche websites – are among the most effective SaaS link building strategies.
Organic links are earned naturally through quality content – while paid links involve payment for placement – which can violate search engine guidelines.
Search engines use links to discover new content and evaluate the authority and relevance of a website – which impacts its ranking in search results.
Key metrics include – domain authority, the number of referring domains, anchor text diversity, and the relevance of the linking sites to your niche.
You can track link-building ROI by monitoring changes in organic traffic, keyword rankings, conversions, and the value of acquired backlinks using Free SEO tools.
Link building should be ongoing – with consistent efforts to gain new, high-quality backlinks to maintain and grow your search engine rankings over time.
You can start with any of the SaaS link building methods mentioned above. For faster results, try Link Publishers’ guest posting marketplace. We offer many high-authority websites – and you can get your post published within 30-32 hours.
In case you missed!